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Unico: Soap

Unico: Soap
Your rating: None Average: 3 (12 votes)

1,000 sheets.

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade
Published: January 2008

Comments

cyrusko's picture 21 pencils

These type ads between “before & after”done many many times...

zarski's picture 321 pencils

but here still working !!! good !

AD1014's picture 298 pencils

these are nice. good job!

guiding light's picture 40 pencils

bad. such an old idea reworked.

askon's picture 423 pencils

So the toilet paper is so bad you end up getting **** on your fingers and have to use half a bar of soap to remove the stink? Talk about incentive!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Goblin's picture 393 pencils

Cool ad,nice way to show benefit - but it's a toilet paper so why this atmosphere in photo? are we sad in this ad? are we cool? its about asses guys! make me laugh:)

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kristencastro's picture 16 pencils

Ehhh, not convinced on this one... But in the context of a whole campaign with the same concept, it works and I appreciate the subtleness. Not too innovative though... it's been done.

ahpitt's picture 350 pencils

It could be second or third roll of paper. =P

terry127's picture 80 pencils

yeah! that's what i think too

David Hasselblad's picture 120 pencils

For the roll to take so long to get smaller, the paper would have to be really, really thin...

Disco Munky's picture 3839 pencils

So you use the soap to clean your butt hole?.... this is weird.

"stay low, move fast"

Doin' it for the points

elgrecones's picture 327 pencils

1000 shits... sorry sheets...

Goblin's picture 393 pencils

much better copy yeah :D

WWW.MULTIMEDIA-STOCK.COM
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mikepants2005's picture 438 pencils

To me this ad reads:

The guy washes his hands in the morning before leaving to go to work. When he arrives at work he shits his load because he can't bear to use that rubbish toilet paper in his home. That's why it's exactly the same amount when he returns home. Then he washes his arse again!

ad-icto's picture 70 pencils

esto es un recurso tan viejo ya no tiene gracia de ninguna forma, es todo lo contrario de una sintesis, en el momento que necesito dos imagenes para contar una idea deberia notar que no es buena

This is such an old resource already it does not have grace of any form, is everything opposite of a synthesis, in the moment that I need two images to count an idea deberia to notice that it is not good

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