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Agency: 
Published/Aired: 
January 2008
Description: 

Print advertisment created by Y&R, Panama for Unico, within the category: House, Garden.

1,000 sheets.

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade

Comments (15)

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Highest Rated

mikepants2005's picture
mikepants2005
Activity Score 504

To me this ad reads:

The guy washes his hands in the morning before leaving to go to work. When he arrives at work he shits his load because he can't bear to use that rubbish toilet paper in his home. That's why it's exactly the same amount when he returns home. Then he washes his arse again!

cyrusko's picture
cyrusko
Activity Score 21

These type ads between “before & after”done many many times...

pierrelastname's picture
pierrelastname
Activity Score 2869

but here still working !!! good !

AD1014's picture
AD1014
Activity Score 307

these are nice. good job!

guiding light's picture
guiding light
Activity Score 38

bad. such an old idea reworked.

askon's picture
askon
Activity Score 433

So the toilet paper is so bad you end up getting **** on your fingers and have to use half a bar of soap to remove the stink? Talk about incentive!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Goblin's picture
Goblin
Activity Score 412

Cool ad,nice way to show benefit - but it's a toilet paper so why this atmosphere in photo? are we sad in this ad? are we cool? its about asses guys! make me laugh:)

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kristencastro's picture
kristencastro
Activity Score 16

Ehhh, not convinced on this one... But in the context of a whole campaign with the same concept, it works and I appreciate the subtleness. Not too innovative though... it's been done.

ahpitt's picture
ahpitt
Activity Score 342

It could be second or third roll of paper. =P

terry127's picture
terry127
Activity Score 80

yeah! that's what i think too

David Hasselblad's picture
David Hasselblad
Activity Score 120

For the roll to take so long to get smaller, the paper would have to be really, really thin...

Disco Munky's picture
Disco Munky
Activity Score 3890

So you use the soap to clean your butt hole?.... this is weird.

"stay low, move fast"

Doin' it for the points

elgrecones's picture
elgrecones
Activity Score 323

1000 shits... sorry sheets...

Goblin's picture
Goblin
Activity Score 412

much better copy yeah :D

WWW.MULTIMEDIA-STOCK.COM
________________________
Absolutely Free Global Multimedia Share
upload/download free pictures, 3d models, illustrations...

mikepants2005's picture
mikepants2005
Activity Score 504

To me this ad reads:

The guy washes his hands in the morning before leaving to go to work. When he arrives at work he shits his load because he can't bear to use that rubbish toilet paper in his home. That's why it's exactly the same amount when he returns home. Then he washes his arse again!

ad-icto's picture
ad-icto
Activity Score 70

esto es un recurso tan viejo ya no tiene gracia de ninguna forma, es todo lo contrario de una sintesis, en el momento que necesito dos imagenes para contar una idea deberia notar que no es buena

This is such an old resource already it does not have grace of any form, is everything opposite of a synthesis, in the moment that I need two images to count an idea deberia to notice that it is not good

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