Unicef: Water kills
Bad water kills more children than war.
Advertising Agency: Jung von Matt, Sweden
Art Directors: Johan Jäger, Max Larsson von Reybekiel
Copywriters: Magnus Andersson, Fredric Thunholm
Photographers: Henrik Halvarsson, Marina Kereklidou

Subscribe










Delicious
Digg
Reddit
Comments
Also children play with water pistols....
Good ad.
no.. they don't. stop taking everything so literally. this is a creative execution. its creative. if ou understand what it means.
ideas....30 minutes nahi toh free.
nice!
I luv it,simple execution and good message
so nice and smart
thOuChy!!
Very nice ad
"Art is the triump over chaos"
Very nice ad
"Art is the triump over chaos"
very nice.
your work is your identity.
http://harshikcreations.blogspot.com/
great execution. brilliant ad.
Ad(dicted)
Gimmick!!!!
I think by now even unicef is bored with Ads showing african children
if you never noticed...more african children die every year because of bad water...i'm sure you wouldn't notice
WOW!!!!!!!
strong comcept!!!, very nice
i do like the idea i'm just getting kinda sick of people trying to shock me with pictures of kids with guns to their head, c'mon we get that it's a startling image but not after we've seen it this many times.
great, congrats!
The image is rather funny the copy and the message is deadly serious.
I don't like it, it doesn't create discordance, it is not strong.
Excelent!
The copy should have been: "Polluted Water Kills More Children than War"
Anyway, good execution.
- murali duggineni
Sorry, done:
http://archives.canneslions.com/images/p_p/high/2005/00010.jpg