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Unicef: Water kills

Unicef: Water kills
Your rating: None Average: 8.6 (85 votes)

Bad water kills more children than war.

Advertising Agency: Jung von Matt, Sweden
Art Directors: Johan Jäger, Max Larsson von Reybekiel
Copywriters: Magnus Andersson, Fredric Thunholm
Photographers: Henrik Halvarsson, Marina Kereklidou

Comments

Lemurc's picture 20 pencils

Also children play with water pistols....

Good ad.

Advertising and Marketing Blog Observer - http://www.10ad.org/

kalpesh78's picture 1224 pencils

no.. they don't. stop taking everything so literally. this is a creative execution. its creative. if ou understand what it means.

ideas....30 minutes nahi toh free.

wkanaan's picture 491 pencils

nice!

smilepig's picture 239 pencils

I luv it,simple execution and good message

Bassemfahmy's picture 44 pencils

so nice and smart

aSma's picture 75 pencils

thOuChy!!

RyanTBrown's picture 34 pencils

Very nice ad

"Art is the triump over chaos"

RyanTBrown's picture 34 pencils

Very nice ad

"Art is the triump over chaos"

the killer's picture 1487 pencils

very nice.

your work is your identity.
http://harshikcreations.blogspot.com/

0nurb's picture 631 pencils

great execution. brilliant ad.

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Ling's picture 55 pencils

Gimmick!!!!

ManchuChanchu's picture 701 pencils

I think by now even unicef is bored with Ads showing african children

awenindo's picture 219 pencils

if you never noticed...more african children die every year because of bad water...i'm sure you wouldn't notice

washiam's picture 443 pencils

WOW!!!!!!!

Zeus's picture 872 pencils

strong comcept!!!, very nice

Ad Junkie At Large's picture 562 pencils

i do like the idea i'm just getting kinda sick of people trying to shock me with pictures of kids with guns to their head, c'mon we get that it's a startling image but not after we've seen it this many times.

Guest's picture

Seriously, what happened here? Did some one just go to Africa and ask a kid to put a gun to his head for five bucks while you take a picture? C'mon dude, this is offensive and gross, it's not art.

sold's picture 2341 pencils

great, congrats!

Dzsoi's picture 4558 pencils

The image is rather funny the copy and the message is deadly serious.
I don't like it, it doesn't create discordance, it is not strong.

Persia Princess's picture 14 pencils

Excelent!

muraliduggineni's picture 78 pencils

The copy should have been: "Polluted Water Kills More Children than War"

Anyway, good execution.

-

murali duggineni

esteb's picture 203 pencils
Guest's picture

gay soo gay

Guest's picture

Zielig :(

Guest's picture

Unicef has taken a very creative concept. But all please note that this concept has been blatantly plagiarized by Pickle Advertising in a contest organized by Dainik Bhaskar Newspaper in India. Now this is clearly a copyright violation and increasing tendencies by low grade Indian Agencies to purloin international concepts and submit them for awards.
A word about the jury in the so called Dry Holi contest- "The attention of the jury is invited to the fact that their awareness levels of international ads are dismally low. They should try to be more informed and objective view of such copy cats.
The pathetic award winner can be seen at http://www.bhaskarevents.com/dry_holi_09/pickle_advertise.html
Horrible!!!!!!!!!!!!!!!!!!!!

Guest's picture

montra---trimek----pig----thailand---------visit--------unicef------and-----people----world-------------thankyou------------pityful------

Guest's picture

montra---trimek----pig---thailand-----visit------unicef-----and------people----world------thankyou----

Guest's picture

yes it is true that impure water kills more because of the sarcity of the water. thankyou forpreversing it.

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