See what you can switch on, when the screen is off.
Indonesian children spent almost 5 hours everyday watching television. It's
more than twice the maximum duration that was suggested. This print campaign
is made to promotes a healthier television watching habit for children.
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael