Unicef: Violin
See what you can switch on, when the screen is off.
Unicef
Indonesian children spent almost 5 hours everyday watching television. It's
more than twice the maximum duration that was suggested. This print campaign
is made to promotes a healthier television watching habit for children.
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
27 Comments
true, leave your computer now and get a life
Very nice photo, but is it about saving electricity? or smthg else?
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
Yes it confuses me as well.
http://jackmancer.com/
http://twitter.com/jackmancer/
Turn off the tv, man. Really.
are you serious?
you really don't get it?
I think it's more of what else one can do instead of watching tv .
no no
Is it about don't let your kids spend too much time watching TV?
In the time this television came out this particular subject wasn't even relevant! :-D
http://twitter.com/royschellekens
Hate advertising? Make better ads.
good one.
hopa, scuze
Can be. I think.
www.tytpol.com
i think, its about spend time with TV
i didn't see a tv, it's more like a microwave or something else, i don't get the idea!
Critics are easy.
that wasnt that difficult to get.
i like it
real nice idea!
but they had to choose a TV that actually looked like a TV hehe,,
Butt it is still nice
I love this. Clear benefit.
nice idea.. but wrong execution in depth of field.
Get it, got it. Could flip to a searing indictment of personal computers without a glitch.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
IN MY opinion it's about taking care of children...Children who has a dream (dc violin in this case) but parents are always "too busy" to pay attention to them... It's UNICEF though
Maybe it's not very clear 'cause we can also think that the child's dream is to be broadcasted on tv ... and it's not very corresponding to unicef values... but i like it
Ehy Dudes...in my opinion the ad is aimed to sensibilize parents to pay attention to son's passions such as music in this case... The message is obviously "switching off tv in order to watch the real show...ur son..." in spite of being "too busy with the tv"
Great realization but copyrighter could have found a more impactant/direct phrase.
What do u think ?
hey,this one just like a iPhone screen,in first time,I got this idea may be meant to the television manufacturer,but I just change mind when I knew what the "Unicef" mean.
Love these series of campaign, public service.
nice and clear!! good one!!
i don't get it. turn off the microwave. and then??
Nice!
Finally they trip on tv, instead of always criticizing the computer.
TV is a bigger danger for people than the computer.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
http://www.youtube.com/watch?v=17ZrK2NryuQ
important
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