Advertisement

Violin

Agency: 
Published/Aired: 
November 2010
Description: 

Indonesian children spent almost 5 hours everyday watching television. It's
more than twice the maximum duration that was suggested. This print campaign
is made to promotes a healthier television watching habit for children.

Print advertisment created by Lowe, Indonesia for Unicef, within the category: Public Interest, NGO.

See what you can switch on, when the screen is off.
Unicef

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Comments (27)

Log in or register to post comments

Highest Rated

strawferryst's picture
strawferryst
Activity Score 117
Guest's picture
Guest

true, leave your computer now and get a life

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

Very nice photo, but is it about saving electricity? or smthg else?

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes it confuses me as well.

Guest's picture
Guest

Turn off the tv, man. Really.

Guest's picture
Guest

are you serious?
you really don't get it?

Guest's picture
Guest

I think it's more of what else one can do instead of watching tv .

Guest's picture
Guest

no no

Guest's picture
Guest

Is it about don't let your kids spend too much time watching TV?

royschellekens's picture
royschellekens
Activity Score 390

In the time this television came out this particular subject wasn't even relevant! :-D

http://twitter.com/royschellekens

Hate advertising? Make better ads.

shortafella's picture
shortafella
Activity Score 1063

good one.

tytpol's picture
tytpol
Activity Score 777

Can be. I think.

Guest's picture
Guest

i think, its about spend time with TV

dadada's picture
dadada
Activity Score 1720

i didn't see a tv, it's more like a microwave or something else, i don't get the idea!

Everybody is creative, be yourself.

mireia's picture
mireia
Activity Score 356

that wasnt that difficult to get.
i like it

Guest's picture
Guest

real nice idea!
but they had to choose a TV that actually looked like a TV hehe,,
Butt it is still nice

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I love this. Clear benefit.

Guest's picture
Guest

nice idea.. but wrong execution in depth of field.

Billoughsby's picture
Billoughsby
Activity Score 5142

Get it, got it. Could flip to a searing indictment of personal computers without a glitch.

That's it.

Guest's picture
Guest

IN MY opinion it's about taking care of children...Children who has a dream (dc violin in this case) but parents are always "too busy" to pay attention to them... It's UNICEF though
Maybe it's not very clear 'cause we can also think that the child's dream is to be broadcasted on tv ... and it's not very corresponding to unicef values... but i like it

matteoresta's picture
matteoresta
Activity Score 8

Ehy Dudes...in my opinion the ad is aimed to sensibilize parents to pay attention to son's passions such as music in this case... The message is obviously "switching off tv in order to watch the real show...ur son..." in spite of being "too busy with the tv"
Great realization but copyrighter could have found a more impactant/direct phrase.
What do u think ?

Sephi's picture
Sephi
Activity Score 139

hey,this one just like a iPhone screen,in first time,I got this idea may be meant to the television manufacturer,but I just change mind when I knew what the "Unicef" mean.

WYK's picture
WYK
Activity Score 14

Love these series of campaign, public service.

Guest's picture
Guest

nice and clear!! good one!!

Guest's picture
Guest

i don't get it. turn off the microwave. and then??

MidasTouch's picture
MidasTouch
Activity Score 1024

Nice!
Finally they trip on tv, instead of always criticizing the computer.
TV is a bigger danger for people than the computer.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Lutfiana's picture
Lutfiana
Activity Score 32
strawferryst's picture
strawferryst
Activity Score 117
Advertisement