Unicef: Toy soldiers
If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica
Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider


29 Comments
This campaign is outstanding!
beautiful campaign and concept. The photography and the color palette is great.
This is my favorite
Chilling insight, lovely campaign.
phenomenal, I know that are placed by social class and other settings but the idea was understood with 2 pieces or even one but three ...
www.barcreativo.com
i like this campaign a lot
wonderful idea
Very touchful campaign!
Great campaign!
Awesome!!!
one of the best at this category
wonderfull!!!
wonderful!
Very good, my compliments.
Easily the best of the three. Very nice!
Amazing campaign!
I agree with perromalo, photography and colour palette are perfect.
But the designer that that did the perspective on the typography? Two thumbs down and a farting noise is what they get.
I like it very much. Nice doesn't always mean BIG.
very sensitive and too the point ...!!!
good job guys
ad junkie at http://www.desicreative.com
Cool idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
AWESOME !
the best of the three
pity that was already been done before :/
done
when? by who? if you´re going to screw someone elses work give arguments.
Right on the button.
JUst one of those rare ads we are privileged to see.
:::MARK3R:::
nice really nice
great work, nice and simple as in N.I.C.E and S.I.M.P.L.E
Don't follow the herd - be yourself!
wow, love it....
Poignant; really tugs at the heart.
amazing!!! my favorite
creepy. in a good way