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Toy soldiers

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: Y&R Johannesburg, South Africa

Print advertisment created by Y&R, South Africa for Unicef, within the category: Public Interest, NGO.

If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica

Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider

Comments (29)

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Highest Rated

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Poignant; really tugs at the heart.

atb2005's picture
atb2005
Activity Score 13557

This campaign is outstanding!

perromalo's picture
perromalo
Activity Score 429

beautiful campaign and concept. The photography and the color palette is great.

mojo1's picture
mojo1
Activity Score 52

This is my favorite

Guest's picture
Guest

Chilling insight, lovely campaign.

luispiter's picture
luispiter
Activity Score 2756

phenomenal, I know that are placed by social class and other settings but the idea was understood with 2 pieces or even one but three ...

peterwbauman's picture
peterwbauman
Activity Score 107

i like this campaign a lot
wonderful idea

cfmanager's picture
cfmanager
Activity Score 46

Very touchful campaign!

whatthefudge's picture
whatthefudge
Activity Score 1266

Great campaign!

Guest's picture
Guest

Awesome!!!

L. Wiesen's picture
L. Wiesen
Activity Score 1340

one of the best at this category

Guest's picture
Guest

wonderfull!!!

Hytham's picture
Hytham
Activity Score 2

wonderful!

Guest's picture
Guest

Very good, my compliments.

Pseudonym's picture
Pseudonym
Activity Score 13

Easily the best of the three. Very nice!

Guest's picture
Guest

Amazing campaign!
I agree with perromalo, photography and colour palette are perfect.
But the designer that that did the perspective on the typography? Two thumbs down and a farting noise is what they get.

jsjv's picture
jsjv
Activity Score 41

I like it very much. Nice doesn't always mean BIG.

Maddy's picture
Maddy
Activity Score 54

very sensitive and too the point ...!!!
good job guys

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool idea

Patrick_B's picture
Patrick_B
Activity Score 36

AWESOME !

the best of the three

pity that was already been done before :/

osbaldi's picture
osbaldi
Activity Score 8

done

Guest's picture
Guest

when? by who? if you´re going to screw someone elses work give arguments.

jackal hunts's picture
jackal hunts
Activity Score 325

Right on the button.

mark3r's picture
mark3r
Activity Score 1949

JUst one of those rare ads we are privileged to see.

raulbanderas's picture
raulbanderas
Activity Score 357

nice really nice

prs's picture
prs
Activity Score 210

great work, nice and simple as in N.I.C.E and S.I.M.P.L.E

Don't follow the herd - be yourself!

dot.dot.'s picture
dot.dot.
Activity Score 25

wow, love it....

kindlovingsoul's picture
kindlovingsoul
Activity Score 82

Poignant; really tugs at the heart.

maayan poplavsky's picture
maayan poplavsky
Activity Score 51

amazing!!! my favorite

Wordnerd's picture
Wordnerd
Activity Score 6692

creepy. in a good way

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