Unicef: Toy soldiers

If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider

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29 comments

atb2005's picture
atb2005
13567 pencils

This campaign is outstanding!

perromalo's picture
perromalo
429 pencils

beautiful campaign and concept. The photography and the color palette is great.

mojo1's picture
mojo1
52 pencils

This is my favorite

Guest's picture
Guest

Chilling insight, lovely campaign.

luispiter's picture
luispiter
2756 pencils

phenomenal, I know that are placed by social class and other settings but the idea was understood with 2 pieces or even one but three ...

peterwbauman's picture
peterwbauman
107 pencils

i like this campaign a lot
wonderful idea

cfmanager's picture
cfmanager
46 pencils

Very touchful campaign!

whatthefudge's picture
whatthefudge
1268 pencils

Great campaign!

Guest's picture
Guest

Awesome!!!

L. Wiesen's picture
L. Wiesen
258 pencils

one of the best at this category

Guest's picture
Guest

wonderfull!!!

Hytham's picture
Hytham
2 pencils

wonderful!

Guest's picture
Guest

Very good, my compliments.

Pseudonym's picture
Pseudonym
13 pencils

Easily the best of the three. Very nice!

Guest's picture
Guest

Amazing campaign!
I agree with perromalo, photography and colour palette are perfect.
But the designer that that did the perspective on the typography? Two thumbs down and a farting noise is what they get.

jsjv's picture
jsjv
41 pencils

I like it very much. Nice doesn't always mean BIG.

Maddy's picture
Maddy
54 pencils

very sensitive and too the point ...!!!
good job guys

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool idea

Patrick_B's picture
Patrick_B
36 pencils

AWESOME !

the best of the three

pity that was already been done before :/

osbaldi's picture
osbaldi
8 pencils

done

Guest's picture
Guest

when? by who? if you´re going to screw someone elses work give arguments.

jackal hunts's picture
jackal hunts
325 pencils

Right on the button.

mark3r's picture
mark3r
1940 pencils

JUst one of those rare ads we are privileged to see.

:::MARK3R:::

raulbanderas's picture
raulbanderas
357 pencils

nice really nice

prs's picture
prs
210 pencils

great work, nice and simple as in N.I.C.E and S.I.M.P.L.E

Don't follow the herd - be yourself!

dot.dot.'s picture
dot.dot.
25 pencils

wow, love it....

kindlovingsoul's picture
kindlovingsoul
82 pencils

Poignant; really tugs at the heart.

maayan poplavsky's picture
maayan poplavsky
53 pencils

amazing!!! my favorite

Wordnerd's picture
Wordnerd
6662 pencils

creepy. in a good way

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