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Thiago

Agency: 
Published/Aired: 
July 2011
Description: 
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Pedro Izique
Copywriter: Fred Saldanha
Advertiser's Supervisors: Alexandre Amorim, Helena Oliveira Silva
Account Manager: Evandro Guimaraes
Account Supervisor: Bruna Lobato
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Rui Siqueira
Media Director: Toco Monteleone
Media Manager: Sergio Brotto

Comments (8)

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Highest Rated

KbxAds's picture
KbxAds
Activity Score 943

lulz funny

Rotzgoht's picture
Rotzgoht
Activity Score 186

It was pretty obvious where they were going with the body before even finishing the body. So the pay-off wasn't that surprising. I think it was the line about people crossing the street. Maybe if they hid it a little before the end, so that the pay-off would be more surprising. Anywhoo, not a bad Ad against racism. Makes me hate the smiling white baby, yay!

KbxAds's picture
KbxAds
Activity Score 943

lulz funny

ace85le's picture
ace85le
Activity Score 3935

I like the nostalgic feel. The twist is expected but I think that's fine.

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Glut's picture
Glut
Activity Score 3935

bad twist, kind of obvious

pest0's picture
pest0
Activity Score 55

To those who saw the twist coming early: congratulations. You are all cleverer that I am.
I was surprised. And delighted. A good ad.

ortizon's picture
ortizon
Activity Score 74

Same plot as Carlinhos' campaign (a famous one in Brazil for AACD). But I like the execution, though.

alvaropc89's picture
alvaropc89
Activity Score 66

good story

almasnazeer's picture
almasnazeer
Activity Score 157

"they Step aside and watch"
was a spoiler

Good ad though.

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