Unicef: Thiago

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Pedro Izique
Copywriter: Fred Saldanha
Advertiser's Supervisors: Alexandre Amorim, Helena Oliveira Silva
Account Manager: Evandro Guimaraes
Account Supervisor: Bruna Lobato
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Rui Siqueira
Media Director: Toco Monteleone
Media Manager: Sergio Brotto

8 comments

Rotzgoht's picture
Rotzgoht
186 pencils

It was pretty obvious where they were going with the body before even finishing the body. So the pay-off wasn't that surprising. I think it was the line about people crossing the street. Maybe if they hid it a little before the end, so that the pay-off would be more surprising. Anywhoo, not a bad Ad against racism. Makes me hate the smiling white baby, yay!

KbxAdz's picture
KbxAdz
934 pencils

lulz funny

You Are What You Expect

ace85le's picture
ace85le
3939 pencils

I like the nostalgic feel. The twist is expected but I think that's fine.

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Glut's picture
Glut
3947 pencils

bad twist, kind of obvious

pest0's picture
pest0
55 pencils

To those who saw the twist coming early: congratulations. You are all cleverer that I am.
I was surprised. And delighted. A good ad.

ortizon's picture
ortizon
74 pencils

Same plot as Carlinhos' campaign (a famous one in Brazil for AACD). But I like the execution, though.

alvaropc89's picture
alvaropc89
63 pencils

good story

almasnazeer's picture
almasnazeer
157 pencils

"they Step aside and watch"
was a spoiler

Good ad though.

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