Unicef Tap Project: Stand

Advertising Agency: Droga5, New York, USA
Illustrator: Tavis Coburn

14 comments

khronos's picture
khronos
998 pencils

ughhh, its a good brief, they could have done SO much with this...

andylefty's picture
andylefty
4539 pencils

This is flawed. The only reason people order tap water is because it's free. The only reason.

Take that away and you'd buy a coke.

Headline isn't that impactful.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Tavis Coburn is GOD.

ace85le's picture
ace85le
3939 pencils

I think it's wasteful to have 4 similar visuals for one same concept.

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somecopywriter's picture
somecopywriter
1107 pencils

Awesome art. Love the idea behind the tap project. Read about it here: http://creativity-online.com/news/2008-creativity-award-winner-unicef-...

dean viii's picture
dean viii
1676 pencils

Hey, let's do a retro Russian poster that's been done to death.

chuckieT's picture
chuckieT
680 pencils

Agreed. Nice art... but such a tired concept.

Billoughsby's picture
Billoughsby
5091 pencils

I generally like a burnished bit of retro. But I'm iffy on this. Somehow, employing a retro style for this makes it feel small, cute and boutiquey. Lacking in gravitas.

Any points awarded for illustrator's style, not his style applied to this, or these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sirvan's picture
sirvan
29870 pencils

Yup. Something is just..off..with these. And i think you nailed it.

+++

"I love some things, and don't love some other things."

kleenex's picture
kleenex
33776 pencils

four ads and none of them are that good.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good

Muddy's picture
Muddy
45 pencils

Soviet propaganda art is cute for small brands who can't afford a big concept. It's a bit disturbing when used by any governmental organization.

CommandZ's picture
CommandZ
2486 pencils

Agree with the above. We've seen the revolution motif many times before. Not sure it works here. And, I expect more from Droga5.

torontose's picture
torontose
393 pencils

nice art

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