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Unicef Tap Project: Stand

Unicef Tap Project: Stand
Your rating: None Average: 4.7 (22 votes)

Advertising Agency: Droga5, New York, USA
Illustrator: Tavis Coburn

14 Comments

khronos's picture 728 pencils
khronos | Wed, 2012-02-15 00:07
3

ughhh, its a good brief, they could have done SO much with this...

andylefty's picture 3136 pencils
andylefty | Wed, 2012-02-15 03:32

This is flawed. The only reason people order tap water is because it's free. The only reason.

Take that away and you'd buy a coke.

Headline isn't that impactful.

Ordozgoiti's picture 237 pencils
Ordozgoiti | Wed, 2012-02-15 05:11
7

Tavis Coburn is GOD.

ace85le's picture 3901 pencils
ace85le | Wed, 2012-02-15 07:01

I think it's wasteful to have 4 similar visuals for one same concept.

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somecopywriter's picture 731 pencils
somecopywriter | Wed, 2012-02-15 09:42

Awesome art. Love the idea behind the tap project. Read about it here: http://creativity-online.com/news/2008-creativity-award-winner-unicef-...

dean viii's picture 1413 pencils
dean viii | Wed, 2012-02-15 09:48
1

Hey, let's do a retro Russian poster that's been done to death.

chuckieT's picture 598 pencils
chuckieT | Wed, 2012-02-15 10:34

Agreed. Nice art... but such a tired concept.

Billoughsby's picture 5127 pencils
Billoughsby | Wed, 2012-02-15 10:20
4

I generally like a burnished bit of retro. But I'm iffy on this. Somehow, employing a retro style for this makes it feel small, cute and boutiquey. Lacking in gravitas.

Any points awarded for illustrator's style, not his style applied to this, or these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sirvan's picture 30000 pencils
sirvan | Sat, 2012-02-18 22:05

Yup. Something is just..off..with these. And i think you nailed it.

+++

"I love some things, and don't love some other things."

kleenex's picture 8394 pencils
kleenex | Wed, 2012-02-15 12:49

four ads and none of them are that good.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Thu, 2012-02-16 09:34

very good

http://www.mandarinoadv.com

Muddy's picture 45 pencils
Muddy | Thu, 2012-02-16 18:12

Soviet propaganda art is cute for small brands who can't afford a big concept. It's a bit disturbing when used by any governmental organization.

CommandZ's picture 1580 pencils
CommandZ | Mon, 2012-02-20 15:12
1

Agree with the above. We've seen the revolution motif many times before. Not sure it works here. And, I expect more from Droga5.

torontose's picture 200 pencils
torontose | Fri, 2012-03-09 01:20

nice art

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