Unicef / Tap Project: Keep it clean, 2

For one week, Vegas is keeping it clean.

Advertising Agency: R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Sr. Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground

11 comments

TRICKY's picture
TRICKY
3950 pencils

the guy's expression isn't too convincing
what's a woman like her doing in a bar like that IN VEGAS

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

amin24e's picture
amin24e
127 pencils

good
Spark of creativity | http://www.felket.blogspot.com

creativefolks.net's picture
creativefolks.net
58 pencils

anybody can tell me how to do photos like this ?
I like the treatment of the photo

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Guest's picture
Guest

is it supposed to look like she's slapping him?! it doesn't at all!

Crisp One's picture
Crisp One
2007 pencils

ok i get this whole no bottle campaign, but does anybody have any idea what the ppm is of tap water compared to bottled.....so save the earth, kill yourself slowly?

this movement still seems lame and without merit.Don't call it tap, call it filtered, or something...but tap has a bad rap (rhyme not intentional)

Guest's picture
Guest

Eh, I think you missed the boat here. There's something in the idea of Vegas "cleaning it up", but this isn't it.

Guest's picture
Guest

she's got man hands.

Guest's picture
Guest

Desaturated copy of original layer in overlay mode. And play with curves a bit.

Crisp One's picture
Crisp One
2007 pencils

thanks for letting us know you know how to use photoshop

Guest's picture
Guest

No need to be a prick, Edward Bernays. He was responding to the guy who asked how it was done.

Crisp One's picture
Crisp One
2007 pencils

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