Unicef / Tap Project: Celebrity, 3

You don't have to be a celebrity to make a difference.

Advertising Agency: R&R Partners, Las Vegas, USA
Group Creative Director: Arnie DiGeorge
Senior Art Director: Mark Naparstek
Copywriter: Chris Hagan
Photographer: Roger Hagadone
Retouchers: Liv Ducci Playground

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5 comments

Guest's picture
Guest

Don't know where to begin really, Well the tagline sounds more like a strategy, I have no idea who this person is impersonating, there are Alot of better ways to promote tap water and it's benefits, the art direction is so so, but the type face and body copy are poor, and overall it's very contrived...So basically i walked past it and didn't blink an eye!

Guest's picture
Guest

oh no. what a fucking train-wreck!!!!!

Guest's picture
Guest

I think it is supposed to be Reba McEntire? Looks more like Cheri O'Terri on a very hard day.

creativefolks.net's picture
creativefolks.net
58 pencils

Looks like Cartoon. yea they are ugly. could be much natural

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Stevil's picture
Stevil
108 pencils

So... Drag queens make a difference?!? I don't get it. Not sure there is anything that holds this together. Reminds me of a "Got Milk" ad but a lot more frightening!

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