Unicef Switzerland: World Food Day

16TH October 2012 - World Food Day
Hunger kills 2.5 million children every year.
Your donation nourishes: www.unicef.ch

Advertising Agency: Saatchi & Saatchi, Zurich, Switzerland
Creative Director: Juerg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese
Photographer: Thomas De Monaco
Retoucher: Bildwerk
Published: October 2012

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23 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Yes but... we see this fork/hand idea alot.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

not new.

feysal's picture
feysal
2267 pencils

i still like it it may not be original but its well done

groovy baby!

Hadrons's picture
Hadrons
5743 pencils

Like Roger said, but maybe,
maybe there is an audience out there that is not that sensitive to recycled ads as we are.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cvchitale's picture
cvchitale
1251 pencils

I agree.....me as a layman dont know how mch ths conceptz bng exploited....

ignitionspark's picture
ignitionspark
212 pencils

Good one!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

NEW? I don't think so

Love creating ads..

rameshbfa's picture
rameshbfa
51 pencils

nice one..:-)

Sincerely

Ramesh Kadiyala

stickynotes's picture
stickynotes
1058 pencils

done as a real fork by Ogilvy, like 6 month ago.. don't advertisers research anymore?

mark3r's picture
mark3r
1940 pencils

Good refresh on a classic.

:::MARK3R:::

extrajohnny100's picture
extrajohnny100
80 pencils

nice execution and idea

kleenex's picture
kleenex
27722 pencils

Simple and nice even if it has already been done before.

KDbranding's picture
KDbranding
78 pencils

idea not new but I love the presentation.

pierrelastname's picture
pierrelastname
2869 pencils

oooooooold...

ukkesz's picture
ukkesz
56 pencils

nice execution

Jackbr's picture
Jackbr
1380 pencils

Ok.

Jack

celini's picture
celini
90 pencils

Magnífica simplicidad. Excelente publicidad.

salil.sharma's picture
salil.sharma
2278 pencils

very simple & full of creativity. very impressive design for Retail client

anti-vedel's picture
anti-vedel
84 pencils

Good art direction!

Utiledulci's picture
Utiledulci
17 pencils

Well done

Utiledulci

WiNtSoN's picture
WiNtSoN
9 pencils

It's totally great! The message is simple and clear. Great Job! :D

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