Unicef: Steeler

Advertising Agency: Serviceplan, Hamburg, Germany

May 2008


jazarah's picture
1262 pencils

i like this campaign, i like the mix between the real photos and the illustrations, the whole concept is interesting.

kergu's picture
6795 pencils

good copy

Algareto's picture
216 pencils

These are awesome, nice illustrations and blending with images.

Grand Prix's picture
Grand Prix
37 pencils

Looks nice, boring line, old...

bubblestheclownfish's picture
614 pencils

OK - I think something was lost in translation. Bad wording.

"As long as Captain Steeler doesn't provide safe drinking water, we need your help", suggests that he has been keeping clean water from the kids, emphasized by a visual of him walking around with a tank and not distributing. Block out the "As long as" with your finger and you'll get what I'm saying.

Should read "Until (or unless) Captain Steeler starts providing safe drinking water..."

Even then it's a weird campaign - there's an idea there, in that you can be a hero to these kids, and could have been angled more that way. As-is it's not quite there :-(

ChuckNorris's picture
834 pencils

I get what you say, but the original is probably in German.

Its a bit ambiguous but I still like it.

RLZ's picture
55 pencils

good one!

kalpesh78's picture
2580 pencils

this was done by redcross society long back.. the headline read "you don't need superheroes to save the world."
try to google it.. you might stll get it. it was abt 5-7 yrs back

ideas....30 minutes nahi toh free.

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