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Socks

Agency: 
Published/Aired: 
August 2012
Description: 

Child abuse leaves indelible damage within.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim

Comments (10)

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Highest Rated

kaelpinto's picture
kaelpinto
Activity Score 4

regardless, I truly feel the concept is brilliant.

sacrilegend's picture
sacrilegend
Activity Score 3392

Fantastic idea ruined by poor, poor placement of the logo.

"Child abuse leaves indelible damage within unicef."

What were they thinking?

sar's picture
sar
Activity Score 6

what should be the logo placement according to you then !!!!!
I think that bottom right is one of the best placement in any ad., given a clear base like the one used in it.........

certaintly's picture
certaintly
Activity Score 3994

i think maybe he means the poor copy

alausa's picture
alausa
Activity Score 1420

Sweet.

jponino's picture
jponino
Activity Score 601

i didn't read about the unicef cause it's not very visible at first sight, so i thought first that it was for feet odors... a "maybe" good idea ruined

sar's picture
sar
Activity Score 6

Like the concept.

tanvir's picture
tanvir
Activity Score 25

wonderful concept:)

mercedes's picture
mercedes
Activity Score 181

fantastic!

kaelpinto's picture
kaelpinto
Activity Score 4

I have to agree with -sacrilegend I think the logo placement is off, If anything they should have kept the background of the yellow and perhaps the copyright to the left or middle.

kaelpinto's picture
kaelpinto
Activity Score 4

regardless, I truly feel the concept is brilliant.

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