Unicef: Socks

Child abuse leaves indelible damage within.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim

10 comments

sacrilegend's picture
sacrilegend
2319 pencils

Fantastic idea ruined by poor, poor placement of the logo.

"Child abuse leaves indelible damage within unicef."

What were they thinking?

sar's picture
sar
6 pencils

what should be the logo placement according to you then !!!!!
I think that bottom right is one of the best placement in any ad., given a clear base like the one used in it.........

certaintly's picture
certaintly
4056 pencils

i think maybe he means the poor copy

alausa's picture
alausa
1420 pencils

Sweet.

jponino's picture
jponino
601 pencils

i didn't read about the unicef cause it's not very visible at first sight, so i thought first that it was for feet odors... a "maybe" good idea ruined

sar's picture
sar
6 pencils

Like the concept.

tanvir's picture
tanvir
25 pencils

wonderful concept:)

mercedes's picture
mercedes
181 pencils

fantastic!

kaelpinto's picture
kaelpinto
4 pencils

I have to agree with -sacrilegend I think the logo placement is off, If anything they should have kept the background of the yellow and perhaps the copyright to the left or middle.

kaelpinto's picture
kaelpinto
4 pencils

regardless, I truly feel the concept is brilliant.

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