Unicef: Socks

Child abuse leaves indelible damage within.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim

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10 comments

sacrilegend's picture
sacrilegend
1998 pencils

Fantastic idea ruined by poor, poor placement of the logo.

"Child abuse leaves indelible damage within unicef."

What were they thinking?

sar's picture
sar
6 pencils

what should be the logo placement according to you then !!!!!
I think that bottom right is one of the best placement in any ad., given a clear base like the one used in it.........

certaintly's picture
certaintly
4060 pencils

i think maybe he means the poor copy

alausa's picture
alausa
1414 pencils

Sweet.

jponino's picture
jponino
601 pencils

i didn't read about the unicef cause it's not very visible at first sight, so i thought first that it was for feet odors... a "maybe" good idea ruined

sar's picture
sar
6 pencils

Like the concept.

tanvir's picture
tanvir
25 pencils

wonderful concept:)

mercedes's picture
mercedes
179 pencils

fantastic!

kaelpinto's picture
kaelpinto
4 pencils

I have to agree with -sacrilegend I think the logo placement is off, If anything they should have kept the background of the yellow and perhaps the copyright to the left or middle.

kaelpinto's picture
kaelpinto
4 pencils

regardless, I truly feel the concept is brilliant.

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