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Unicef: Skin care
Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.
Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007
Comments
thou the art is nice.. i still dont see how the line matches the visual
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they should have stayed with the beauty concept instead of mixing it with survival kit. I understand it, but it's not clear.
"the art director says: whatever I say"
The beuty idea with the Kit goes directly to the target, for me its a very nice ad.
http://micorazontusmanos.blogspot.com
the idea's in PRO-AGING as opposed to ANTI-AGING. Should've focused on that.
Agree. And Unfortunately Unilever did it first, with Dove. They have a Pro-Age line for women 50+... so the word is not new. Anyway I agree they mixed agingm survival, etc... with the aging thing we got it, no need to go on and on about "survival", and getting older, and surviving, etc , we got it!
execution too complicated. not clear enough.
Bitterness in life can cause complications of urinary tract infection. It can also cause aging.
I think its 'Pro-Aging' enough.
Good idea, good art direction!
art direction is good
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