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Reason

Agency: 
Published/Aired: 
April 2011
Description: 

If you know of any reason why a 12-year-old girl and a 46-year-old man should not be joined in matrimony speak now or forever hold your peace.

Advertising Agency: Rapp, London, UK
Creative Directors: Paul Turner, Robbie Rae, Rik Haslam
Art Directors: Paul Turner, Robbie Rae
Copywriters: Robbie Rae, Paul Turner
Design: Adrian Whatman

Comments (17)

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Highest Rated

mrtgrady's picture
mrtgrady
Activity Score 2

This creative won a BIG award on 27 November 2011

Rotzgoht's picture
Rotzgoht
Activity Score 186

I'm a student, so I just got to ask, is there room for creative in this campaign? Or is this the creative?

Billoughsby's picture
Billoughsby
Activity Score 5144

Probably the best use of Rosewood Fill I have seen in an ad lately.

Er...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bakamono's picture
bakamono
Activity Score 1002

Better visual would have been more striking than this.

because therefore it is

bj-71's picture
bj-71
Activity Score 117

Text itself is strong enough to catch my attention, maybe action as well.

Bob.C's picture
Bob.C
Activity Score 1161

V effective - given the topic I think that this works well, thought provoking and challenging enough to get action

Prof's picture
Prof
Activity Score 1449

damn they got me!

cant find a reason!

Quite really.

Lazarus's picture
Lazarus
Activity Score 1536

Oh dear.

sush's picture
sush
Activity Score 564

its just there, not moving me to do nothing! the choice of fonds wuold have done magic to this idea.

sue

brookjohnston's picture
brookjohnston
Activity Score 296

I the "I do" text CTA is a little ironic....

jonbot84's picture
jonbot84
Activity Score 27

Love the copy and concept, but the call to action is too small. It gets lost against the body copy.

Thatthang's picture
Thatthang
Activity Score 69

Nice. I'd like to know where and when it ran - if it was surrounded by Royal Wedding articles it's even better

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

So late 90's. And, not engaging enough to take any form of action. Which I guess is the whole point here.

mediaturge's picture
mediaturge
Activity Score 141

Could be better with visuals, but it works.

AKesseli's picture
AKesseli
Activity Score 210

Gold digger.

bakamono's picture
bakamono
Activity Score 1002

because therefore it is

tebbear's picture
tebbear
Activity Score 59

very powerful, despite the simplicity.

mrtgrady's picture
mrtgrady
Activity Score 2

This creative won a BIG award on 27 November 2011

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