Unicef: Reason

If you know of any reason why a 12-year-old girl and a 46-year-old man should not be joined in matrimony speak now or forever hold your peace.

Advertising Agency: Rapp, London, UK
Creative Directors: Paul Turner, Robbie Rae, Rik Haslam
Art Directors: Paul Turner, Robbie Rae
Copywriters: Robbie Rae, Paul Turner
Design: Adrian Whatman
Published: April 2011

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Rotzgoht's picture
186 pencils

I'm a student, so I just got to ask, is there room for creative in this campaign? Or is this the creative?

Billoughsby's picture
5091 pencils

Probably the best use of Rosewood Fill I have seen in an ad lately.


"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bakamono's picture
1006 pencils

Better visual would have been more striking than this.

because therefore it is

bj-71's picture
117 pencils

Text itself is strong enough to catch my attention, maybe action as well.

Bob.C's picture
1135 pencils

V effective - given the topic I think that this works well, thought provoking and challenging enough to get action

Prof's picture
1453 pencils

damn they got me!

cant find a reason!

Quite really.

Lazarus's picture
1502 pencils

Oh dear.

sush's picture
540 pencils

its just there, not moving me to do nothing! the choice of fonds wuold have done magic to this idea.


brookjohnston's picture
296 pencils

I the "I do" text CTA is a little ironic....

jonbot84's picture
23 pencils

Love the copy and concept, but the call to action is too small. It gets lost against the body copy.

Thatthang's picture
71 pencils

Nice. I'd like to know where and when it ran - if it was surrounded by Royal Wedding articles it's even better

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

So late 90's. And, not engaging enough to take any form of action. Which I guess is the whole point here.

Turk's picture
140 pencils

Could be better with visuals, but it works.

AKesseli's picture
210 pencils

Gold digger.

bakamono's picture
1006 pencils

because therefore it is

tebbear's picture
59 pencils

very powerful, despite the simplicity.

mrtgrady's picture
2 pencils

This creative won a BIG award on 27 November 2011

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