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Unicef: Orange Folders

Unicef: Orange Folders
Your rating: None Average: 8.6 (69 votes)

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg

29 Comments

Prof's picture 1503 pencils

thats an older campaign right? i remember having seen it some time ago.

Quite really.

Davai's picture 573 pencils

yes its quite old. But very good.

Guest's picture
10

wow. great great great

Guest's picture

It really bothers me that in full size, I can't see the rest of this ad. It just wonders off my screen and there doesn't seem to be a scroll bar.

ivan's picture

Sorry to hear. What browser is that? Horizontal scroll bar appears on everything I tested.

copycomoelcopi's picture 832 pencils

goooooooood. scary, terrible, disturbing. just like the emotions you wanna pull when you talk about this kind of subject.

silvi's picture 4174 pencils

Me gusta el hecho de que el sólo hecho de leer las primeras palabras te lleva a leer todo el resto. Muy bien logrado. Felicitaciones.

Reality Check's picture 1725 pencils
9

It's disturbing advertising in the best sense.

Guest's picture

this one sounds a bit like the story line from "Hard Candy" a must see movie. the ending is not expected.

ace85le's picture 3901 pencils
9

Amazing.

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Guest's picture
9

BUENA PUBLICIDAD MADE IN CHILE!
FELICITACIONES!

Guest's picture
8

good copy.
easy but effective execution.
deep insight.

Guest's picture

me encanta

Guest's picture

This is nice, but the execution si bad.....

you don't need to put [-] in every folder right???

tirthomitro's picture 2192 pencils

good stuff

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

fokkin' scary... and works.

Juan Cabral's picture 713 pencils
9

Nice idea. Guess it already won Cannes.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

adjunkie375's picture 42 pencils

wow! Amazing! the copy is just amazing! It hits you so effing hard!

ricklongo's picture 1246 pencils

Really strong. Superb copy in all of them. 8/10

gravity's picture 183 pencils
9

disturbing and surely working. great job.

Guest's picture

good copy

Guest's picture

Very cool concep, but wow, did nobody hire a proofreader for this one???

4th Line, "carrer" should be "career."

*speechless*

I'm for hire...any takers?

@Jesse_ship

; )

Guest's picture

Why is a 12 year-old going to a modeling studio alone? Where were her parents?

Guest's picture

HARD CANDY!!!!

rolling.stone's picture 2750 pencils

Hats off! excellent idea

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~ Quite obviously, I have gathered no moss ! ~

royschellekens's picture 396 pencils

Like the idea. Love the art and copy! Hate that i didn't do this! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Why folders? And why only "men" are pedophiles? Care to answer?

willy wonka's picture 137 pencils
7

I love this idea and execution

xezadaca's picture 85 pencils

VERY NICE, GOOD WORK

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