Advertisement

Orange Folders

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Ogilvy, Chile for Unicef, within the category: Public Interest, NGO.

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg

Comments (29)

Log in or register to post comments
Prof's picture
Prof
Activity Score 1449

thats an older campaign right? i remember having seen it some time ago.

Quite really.

Davai's picture
Davai
Activity Score 618

yes its quite old. But very good.

Guest's picture
Guest

wow. great great great

Guest's picture
Guest

It really bothers me that in full size, I can't see the rest of this ad. It just wonders off my screen and there doesn't seem to be a scroll bar.

ivan's picture
ivan

Sorry to hear. What browser is that? Horizontal scroll bar appears on everything I tested.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

goooooooood. scary, terrible, disturbing. just like the emotions you wanna pull when you talk about this kind of subject.

silvi's picture
silvi
Activity Score 4172

Me gusta el hecho de que el sólo hecho de leer las primeras palabras te lleva a leer todo el resto. Muy bien logrado. Felicitaciones.

Reality Check's picture
Reality Check
Activity Score 2539

It's disturbing advertising in the best sense.

Guest's picture
Guest

this one sounds a bit like the story line from "Hard Candy" a must see movie. the ending is not expected.

ace85le's picture
ace85le
Activity Score 3935

Amazing.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture
Guest

BUENA PUBLICIDAD MADE IN CHILE!
FELICITACIONES!

Guest's picture
Guest

good copy.
easy but effective execution.
deep insight.

Guest's picture
Guest

me encanta

Guest's picture
Guest

This is nice, but the execution si bad.....

you don't need to put [-] in every folder right???

tirthomitro's picture
tirthomitro
Activity Score 2758

good stuff

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

fokkin' scary... and works.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Nice idea. Guess it already won Cannes.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

adjunkie375's picture
adjunkie375
Activity Score 42

wow! Amazing! the copy is just amazing! It hits you so effing hard!

ricklongo's picture
ricklongo
Activity Score 1244

Really strong. Superb copy in all of them. 8/10

gravity's picture
gravity
Activity Score 181

disturbing and surely working. great job.

Guest's picture
Guest

good copy

Guest's picture
Guest

Very cool concep, but wow, did nobody hire a proofreader for this one???

4th Line, "carrer" should be "career."

*speechless*

I'm for hire...any takers?

@Jesse_ship

; )

Guest's picture
Guest

Why is a 12 year-old going to a modeling studio alone? Where were her parents?

Guest's picture
Guest

HARD CANDY!!!!

rolling.stone's picture
rolling.stone
Activity Score 2741

Hats off! excellent idea

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

royschellekens's picture
royschellekens
Activity Score 390

Like the idea. Love the art and copy! Hate that i didn't do this! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Why folders? And why only "men" are pedophiles? Care to answer?

willy wonka's picture
willy wonka
Activity Score 137

I love this idea and execution

xezadaca's picture
xezadaca
Activity Score 85

VERY NICE, GOOD WORK

Advertisement