Unicef: Orange Folders
Pedophiles hide the truth. Help us find it.
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg
29 Comments
thats an older campaign right? i remember having seen it some time ago.
Quite really.
yes its quite old. But very good.
wow. great great great
It really bothers me that in full size, I can't see the rest of this ad. It just wonders off my screen and there doesn't seem to be a scroll bar.
Sorry to hear. What browser is that? Horizontal scroll bar appears on everything I tested.
goooooooood. scary, terrible, disturbing. just like the emotions you wanna pull when you talk about this kind of subject.
Me gusta el hecho de que el sólo hecho de leer las primeras palabras te lleva a leer todo el resto. Muy bien logrado. Felicitaciones.
It's disturbing advertising in the best sense.
this one sounds a bit like the story line from "Hard Candy" a must see movie. the ending is not expected.
Amazing.
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good copy.
easy but effective execution.
deep insight.
me encanta
This is nice, but the execution si bad.....
you don't need to put [-] in every folder right???
good stuff
they showed me a picture & i laughed
dignity has never been photographed
fokkin' scary... and works.
Nice idea. Guess it already won Cannes.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
wow! Amazing! the copy is just amazing! It hits you so effing hard!
Really strong. Superb copy in all of them. 8/10
disturbing and surely working. great job.
good copy
Very cool concep, but wow, did nobody hire a proofreader for this one???
4th Line, "carrer" should be "career."
*speechless*
I'm for hire...any takers?
@Jesse_ship
; )
Why is a 12 year-old going to a modeling studio alone? Where were her parents?
HARD CANDY!!!!
Hats off! excellent idea
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Like the idea. Love the art and copy! Hate that i didn't do this! ;-)
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Hate advertising? Make better ads.
Why folders? And why only "men" are pedophiles? Care to answer?
I love this idea and execution
VERY NICE, GOOD WORK