Unicef: Orange Folders

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg

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29 comments

Prof's picture
Prof
1453 pencils

thats an older campaign right? i remember having seen it some time ago.

Quite really.

Davai's picture
Davai
608 pencils

yes its quite old. But very good.

Guest's picture
Guest

wow. great great great

Guest's picture
Guest

It really bothers me that in full size, I can't see the rest of this ad. It just wonders off my screen and there doesn't seem to be a scroll bar.

ivan's picture
ivan

Sorry to hear. What browser is that? Horizontal scroll bar appears on everything I tested.

Ivan Raszl, admin of AotW

copycomoelcopi's picture
copycomoelcopi
822 pencils

goooooooood. scary, terrible, disturbing. just like the emotions you wanna pull when you talk about this kind of subject.

silvi's picture
silvi
4172 pencils

Me gusta el hecho de que el sólo hecho de leer las primeras palabras te lleva a leer todo el resto. Muy bien logrado. Felicitaciones.

Reality Check's picture
Reality Check
1793 pencils

It's disturbing advertising in the best sense.

Guest's picture
Guest

this one sounds a bit like the story line from "Hard Candy" a must see movie. the ending is not expected.

ace85le's picture
ace85le
3939 pencils

Amazing.

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Guest's picture
Guest

BUENA PUBLICIDAD MADE IN CHILE!
FELICITACIONES!

Guest's picture
Guest

good copy.
easy but effective execution.
deep insight.

Guest's picture
Guest

me encanta

Guest's picture
Guest

This is nice, but the execution si bad.....

you don't need to put [-] in every folder right???

tirthomitro's picture
tirthomitro
2720 pencils

good stuff

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

fokkin' scary... and works.

Juan Cabral's picture
Juan Cabral
709 pencils

Nice idea. Guess it already won Cannes.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

adjunkie375's picture
adjunkie375
42 pencils

wow! Amazing! the copy is just amazing! It hits you so effing hard!

ricklongo's picture
ricklongo
1244 pencils

Really strong. Superb copy in all of them. 8/10

gravity's picture
gravity
181 pencils

disturbing and surely working. great job.

Guest's picture
Guest

good copy

Guest's picture
Guest

Very cool concep, but wow, did nobody hire a proofreader for this one???

4th Line, "carrer" should be "career."

*speechless*

I'm for hire...any takers?

@Jesse_ship

; )

Guest's picture
Guest

Why is a 12 year-old going to a modeling studio alone? Where were her parents?

Guest's picture
Guest

HARD CANDY!!!!

rolling.stone's picture
rolling.stone
2740 pencils

Hats off! excellent idea

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

royschellekens's picture
royschellekens
390 pencils

Like the idea. Love the art and copy! Hate that i didn't do this! ;-)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Why folders? And why only "men" are pedophiles? Care to answer?

willy wonka's picture
willy wonka
137 pencils

I love this idea and execution

xezadaca's picture
xezadaca
85 pencils

VERY NICE, GOOD WORK

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