Unicef: Non stop being a toy, Showel

Advertising School: Inacap, Chile
Copywriter: Gaspar Rossel
Art Directors: Francisco Ortiz, Roger Venegas

Published: 
April, 2012

12 comments

Shawali's picture
Shawali
8440 pencils

The translation in the title doesn't make sense.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

GasparDeChile's picture
GasparDeChile
33 pencils

Maybe concept in english is "stay as toys." is for 12 June, International Day against child labor.

gioborde's picture
gioborde
1387 pencils

Concept is overused.

GiBo

Wordfruit's picture
Wordfruit
1023 pencils

The copy doesn't make sense in English. But I guess the idea is that spades should be toys for kids, not work tools.

I like the idea.

salil.sharma's picture
salil.sharma
2428 pencils

i can't get it

Designer Don't Do Different Things
They Do Things Differently

10pencils's picture
10pencils
148 pencils

Thanks Wordfruit. If you hadn't said that, I wouldn't have gotten it either. But now that I think about it, the idea's actually nice - done or not done.

kleenex's picture
kleenex
41102 pencils

awful set of ads.

shahidali's picture
shahidali
4069 pencils

Love the creative route. But guys, please use a good translator. Or at least take the help of google.

shahid

GasparDeChile's picture
GasparDeChile
33 pencils

juanfco's picture
juanfco
9 pencils

great advertising!

Claudiok's picture
Claudiok
9 pencils

nice concept and execution

Sebastián Pamplona's picture
Sebastián Pamplona
4 pencils

Very good way to use a rhetoric.

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