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Love the world cup, but love the children more.

Published/Aired: 
July 2010
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Love the world cup, but love the children more.
To Most people, World Cup means passionate carnival, but to the children who live in the Blikkiesdorp near Cape Town, the World Cup means homeless, bad living environment, and a broken football dream. Since 2009, about 15,000 local poor were forced to leave their home, and moved to Blikkiesdorp - the temporary relocation area (TRA) built by the government for them. In this “TRA”, there are only 3 square meters living space per person, the children here are constantly threaten by HIV, Tuberculosis and vicious crimes. These children have contributed too much for the World Cup, maybe it’s our turn to do something for them.

Art Director: Woody Hu
Copywriters: Gilbert Fan, Kerr Liu

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Great copy

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