Unicef: Likes don't save lives

Like us on Facebook, and we will vaccinate zero children against polio.
We have nothing against likes, but vaccine costs money. Please buy polio vaccine at unicef.se. It will only cost you 4 €, but will save the lives of 12 children.

Advertising Agency: Forsman & Bodenfors, Sweden

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morse's picture
15495 pencils

Nice twist!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
4533 pencils

Will get people's attention.

fotdot's picture
659 pencils

Not nice saying. But true.

cvchitale's picture
1229 pencils

Isnt Polio an oral vaccine

cvchitale's picture
1229 pencils

....correction...thrz an IV as well....wch is inactive form

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Really great - Newcastle's 'No Bollocks' campaign for charity. But it does well making people do more than just a like.

Soulpips's picture
12 pencils

Successful ad. I like the twist. Body copy can be stronger though. *applause

kleenex's picture
26441 pencils

solid ad.

mr.x's picture
952 pencils

Good. It feels "up to date". But – no need for the photo.

iGenius's picture
46 pencils

Very good!

raxisanneace's picture
45 pencils

Yeah, the photo looks a little out-of-place, but despite that the ad sends an agreeable and honest message that in my opinion would cause a good amount of social network users to give up at least a few Euros.


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