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Kids

Agency: 
Published/Aired: 
November 2010
Description: 

See what you can switch on, when the screen is off.
Unicef

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Comments (13)

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Highest Rated

Lutfiana's picture
Lutfiana
Activity Score 32
ElCaza89's picture
ElCaza89
Activity Score 323

really liked it and a clever way to send the message.

feddy_boo179's picture
feddy_boo179
Activity Score 71

I like this ad most among the three.It somehow reflects the situation in South East Asia in general and Indonnesia is a typical coutnry, population is booming every second , electricity is always on high demand.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Best of 3. Nice campaign, fresh approach.

royschellekens's picture
royschellekens
Activity Score 390

Love the insight! Love the campaign. When i saw the thumbnail i thought it would be a campaign about domestic violence though!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Good insight. Delivering the idea perfectly.

joselucho's picture
joselucho
Activity Score 11

Really good copy!
simple and very clear!

ceoisjj's picture
ceoisjj
Activity Score 126

impressive, very good ad!!!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Effective ad indeed.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AssassinX's picture
AssassinX
Activity Score 1329

So it's all about reducing tv watching

Clever idea.

matteoresta's picture
matteoresta
Activity Score 8

best of the three actually ... Message passes straight to the aim

vinay pandey's picture
vinay pandey
Activity Score 26

very good idea for social messaging.

grubstubbs's picture
grubstubbs
Activity Score 70

I got the message clearly and it brought warmth in me. Great copy too!

Lutfiana's picture
Lutfiana
Activity Score 32
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