See what you can switch on, when the screen is off.
Unicef
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
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13 Comments
really liked it and a clever way to send the message.
http://unbarquito.com/
I like this ad most among the three.It somehow reflects the situation in South East Asia in general and Indonnesia is a typical coutnry, population is booming every second , electricity is always on high demand.
Best of 3. Nice campaign, fresh approach.
Love the insight! Love the campaign. When i saw the thumbnail i thought it would be a campaign about domestic violence though!
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Good insight. Delivering the idea perfectly.
Really good copy!
simple and very clear!
impressive, very good ad!!!
Effective ad indeed.
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So it's all about reducing tv watching
Clever idea.
best of the three actually ... Message passes straight to the aim
very good idea for social messaging.
I got the message clearly and it brought warmth in me. Great copy too!
http://www.youtube.com/watch?v=17ZrK2NryuQ