Unicef: Kids

See what you can switch on, when the screen is off.
Unicef

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

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13 comments

ElCaza89's picture
ElCaza89
315 pencils

really liked it and a clever way to send the message.

feddy_boo179's picture
feddy_boo179
71 pencils

I like this ad most among the three.It somehow reflects the situation in South East Asia in general and Indonnesia is a typical coutnry, population is booming every second , electricity is always on high demand.

LeeHarvey's picture
LeeHarvey
3045 pencils

Best of 3. Nice campaign, fresh approach.

royschellekens's picture
royschellekens
390 pencils

Love the insight! Love the campaign. When i saw the thumbnail i thought it would be a campaign about domestic violence though!

http://twitter.com/royschellekens

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Guest's picture
Guest

Good insight. Delivering the idea perfectly.

joselucho's picture
joselucho
11 pencils

Really good copy!
simple and very clear!

ceoisjj's picture
ceoisjj
126 pencils

impressive, very good ad!!!

Anonymous Author's picture
Anonymous Author
1541 pencils

Effective ad indeed.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AssassinX's picture
AssassinX
1329 pencils

So it's all about reducing tv watching

Clever idea.

matteoresta's picture
matteoresta
8 pencils

best of the three actually ... Message passes straight to the aim

vinay pandey's picture
vinay pandey
26 pencils

very good idea for social messaging.

grubstubbs's picture
grubstubbs
70 pencils

I got the message clearly and it brought warmth in me. Great copy too!

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