Unicef: Dirty bomb
1.5 million children die every year from drinking polluted water.
Advertising Agency: Serviceplan Hamburg, Germany
Creative Directors: Alex Schill, Axel Thomsen
Art Directors: Maik Kaehler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Joerg Kritzer
Published: March 2007
Comments
very pretty, but that's all
• http://mikelightman.com/blog •
my thoughts the same
oooeh strong image
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Nice image, but not verry clear an explosion.
it is very explosive
Strong image, bland copy. Powerful enough for me even if I don't sea how the idea of a water nuclear explosion is specific to children (and thus to Unicef).
http://adpawn.ovh.org
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I agree that the copy could do a better job. But I think that they've done a good job of showing how devastatingly large a number like 1.5 million children dying is by comparing it to the death count that a nuclear bomb would bring.
thats a little extreme dont you think? mushroom cloud....polluted drinking water? ehmmmmm, no.
1.5 million children. people don't realize how large a number that is. But people see that mushroom cloud and automatically attribute it to a monstrous level of death and destruction. Makes you really stop and think, holy shit, that is a lot of kids.
How nice it must be fFor you to live in a place where you can take water fFor granted like that.
Nice concept. I agree about the copy too. The image is great, but would have made the
text more readable (not white on grey), I had to search for it a bit- the viewer might not bother.
I wish I could post images... This exact idea was done, only much better...
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brandon
www.brandonknowlden.com
You can post an image! If you use the tag img between <>. I can't copy and paste it for you because it won't show up.
You can find it in the Formatting guidelines down at the bottom of the page.
-.-
nice
I really like the art direction behind it. Pretty clever yet nothing that is too far from the imagination. Some may call it unoriginal . . . However, it is pleasing to the eye and clearly makes a point. Bravo.
Cool image, but doesn't connect/relate strongly enough with the line for me.
>>>> That's not an ad. THIS is an ad.
Ufff que buen arte y el concepto dentro de todo igual me gusta. Al menos el arte le da todo el peso a la comunicacion.
Bien
www.elcabaret.cl
The water still looks "fresh" and "clean" despite the treatment of it like a nuclear explosion though! But nice art direction, but it doesn't cover up for the lack of concept.
seen it twice in 2005.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Where did you see it twice in 2005?
Shhh. don't ask it questions. Just let it be, maybe it will figure out things on it's own.
OK, but I want to know! He always says 'been done' and never says where.
Frustrating!
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It's only an ad.
Probably because if he tears down other people's work, then his own work will seem that much more impressive. But if he actually identifies where he's seen images in the past, then it defeats the purpose of his attack because he acknowledges that the previous ads are memorable. So he (like so many people who hawk about this site) simply say "*yawn* seen it." And never have to say anything else.
Ignore them. They are envious liars.
Yeah that just summed up what I pretty much thought.
I can now happily ignore those sorts of posts.
Cheers
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It's only an ad.
Nice idea, but the water is too much trasparent.
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Advertising pass, pasta remain...
Photographer: Joerg Kritzer
im only interesting with him, super nice photography.
http://jennywhx.blogspot.com jwhx:Visionary
Ooh, thats a nasty image.
I like it.
The concept could be stronger if there was a sense of scale. Right now, it feels like the explosion is confined to a kitchen sink but then again, that might be intentional.
Interesting point. Having more of a size reference might be good here.
nice idea. slight disconnect equating polluted water to a nuclear bomb. but it works.
good work...
I like it! Great sucess!
mmmmmmmmmmmmmmmm
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