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Blue Folders

Agency: 
Published/Aired: 
October 2009
3333
Description: 

Print advertisment created by Ogilvy, Chile for Unicef, within the category: Public Interest, NGO.

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg

Comments (14)

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Highest Rated

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Because usually the pedophiles use the anonymity of Internet and the save and hide all the pedophile stuff they get in computer folders. And, yes, mostly pedophiles are men so the advertising focuse in this target.

Guest's picture
Guest

"after a while chating" - error

just hope its not at the printers already!!!

dancamo's picture
dancamo
Activity Score 48

"after a while chating" - error

just hope it's not at the printers already!!

everartz's picture
everartz
Activity Score 7609

nice

| everartz |

ibeg2differ's picture
ibeg2differ
Activity Score 420

"And when her clothes fall down to the ground, so will her innocence."
Fucking amazing line!

Guest's picture
Guest

wonderful campaign. clever, simple. congrats

Guest's picture
Guest

great idea...

silvi's picture
silvi
Activity Score 4172

Impresionante y sintética manera de graficar exactamente como operan los pervertidos en la web.

Guest's picture
Guest

beautiful scrypt...... but still have some disturbance with the Folder Icon....

Guest's picture
Guest

good work

Guest's picture
Guest

love it

UsernamePassword's picture
UsernamePassword
Activity Score 16

Why folders? And why only 'men' are pedophiles?

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Because usually the pedophiles use the anonymity of Internet and the save and hide all the pedophile stuff they get in computer folders. And, yes, mostly pedophiles are men so the advertising focuse in this target.

willy wonka's picture
willy wonka
Activity Score 137

good work!!!

xezadaca's picture
xezadaca
Activity Score 85

NICE

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