Unicef: Blocks

If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider

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11 comments

Blashyrkh's picture
Blashyrkh
32698 pencils

I like this a lot, though the child looks very fake.

Dzsoi's picture
Dzsoi
5269 pencils

Excellent idea! Have seen so many bad/average ads in this issue.

luispiter's picture
luispiter
2756 pencils

nice idea ... beautifully executed ..

cfmanager's picture
cfmanager
46 pencils

Good idea! I love that

dlue's picture
dlue
342 pencils

although something similar may have been done, the use of reality in this one is what sets it apart, the one you referenced makes it seem like a make believe attempt, while this is a real attempt brought about by the childs imagination as a last ditch attempt and if you can't see the difference than i cant help

cheers,
dlue

MarmaladeBoy's picture
MarmaladeBoy
6 pencils

Great!

dlue's picture
dlue
342 pencils

these ads are quite simply brilliant

cheers,
dlue

Lil de's picture
Lil de
48 pencils

Salute to you!

janeliza's picture
janeliza
41 pencils

Pretty good!!

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