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Agency: 
Published/Aired: 
October 2009
Description: 

Refugees would like to have the same problems you have.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Hernán Damilano
Art Director: Gustavo Sucri
Copywriter: Francisco Ferro
Illustrators: Daniel Romanos, Gastón Cardozo
Photographer: Matías Posti
GCD: Martín Mercado
Account Manager: Giselle Boyer

Comments (27)

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Highest Rated

Guest's picture
Guest

uhm... maybe a little late this answer, but anyway... I think the colour filtering is intended to make you see that it's not real, something like a wishful thinking for the refugees... Just what you said, it's FAKE to believe that the refugees just have our same problems, that just having our problems would be a great relief for them...

pulautikus's picture
pulautikus
Activity Score 118

humanises the problem and arrests my attention.
wish i'd thought of it first...!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I like the message.

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tirthomitro's picture
tirthomitro
Activity Score 2758

very thoughtful

they showed me a picture & i laughed
dignity has never been photographed

satrianee's picture
satrianee
Activity Score 3748

worth a thousand words. great message.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What's that kid doing in that tree?

munirgee's picture
munirgee
Activity Score 454

He is hanging with the tree. I really did not notice before you say. lol, funny...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Absolutely fantastic! Kudos to the team.

billtiyu's picture
billtiyu
Activity Score 27

very strong visual. great headline too!:)

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Awesome...very good, congratulations.

Guest's picture
Guest

had me laughin, then thinking... well done.

kgeiger's picture
kgeiger
Activity Score 7306

Great series of adverts. Well done.

silvi's picture
silvi
Activity Score 4172

Really really good.

munirgee's picture
munirgee
Activity Score 454

How effective message this campaign has.
Refugees would like to have the same problems you have....

Do we have still any problem after watching this Ad? Great Ad. 10 out of 10

Lastlab's picture
Lastlab
Activity Score 63

This is the only one of the campaign i like! And this is great! UNHCR sometimes do great ads!

bompa's picture
bompa
Activity Score 318

Great job. Awesome.

LeeMoh's picture
LeeMoh
Activity Score 424

This notion and the line are not new literarily, but to make them an ad campaign is smart thing.

A footnote, isn’t the art too romantic for a tragedy like this?

Still it is a good campaign and Cannes is not far probability IMO.

Guest's picture
Guest

too bad there no end point in this ad, such as donate or go to www.bla bla, surely make me want to donate good jo

bobby666's picture
bobby666
Activity Score 1460

speechless. hats off.

Guest's picture
Guest

Not feeling it - There is something about the colour manipulation that makes the whole thing feel a little bit too Hollywood photo-filtered / fake... and there is no call to action. What was this ad supposed to make me do? (Besides feel guilty for having my own problems of course.)

Guest's picture
Guest

uhm... maybe a little late this answer, but anyway... I think the colour filtering is intended to make you see that it's not real, something like a wishful thinking for the refugees... Just what you said, it's FAKE to believe that the refugees just have our same problems, that just having our problems would be a great relief for them...

Guest's picture
Guest

I like the art direction but i would like to have an explanation to something which has been appreciated so much by everyone. pls explain the msg.

Guest's picture
Guest

i don't really like it... it looks advertising gimmick for me, really like a "cowboy and indians" feeling, cliché...

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

very touchable

gmint7's picture
gmint7
Activity Score 2683

smart

:::J:::

rolling.stone's picture
rolling.stone
Activity Score 2741

harsh reality

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~ Quite obviously, I have gathered no moss ! ~

sold's picture
sold
Activity Score 3305

a lot of true here.
and true is one of the best ways to advert.
congrats!

thus's picture
thus
Activity Score 95

Excellent idea. Great excecution. well done.

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