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Drought

Agency: 
Published/Aired: 
October 2010
Description: 

Soon the weather will be our biggest oppressor
By the year 2050, there will be over 200 million refugees due to climate changes.
Join the discussion at the IX congress of CPR: www.cpr.pt - www.unhcr.org

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Illustrator: Pedro Júnior

Comments (9)

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Highest Rated

sanidani's picture
sanidani
Activity Score 31

I like it, great idea and also execution,

suggestion: i would have made several posters with different culture representatives, in order not to be take racial discrimination comments.
Good job well done .

Adcritic10-10's picture
Adcritic10-10
Activity Score 124

Nopes.

omarjongar's picture
omarjongar
Activity Score 90

Why so offensive to Islam & Arab ?

makelogobigger's picture
makelogobigger
Activity Score 470

close your eyes and imagine the word terrorist.
what do you see?
yep. unfortunately an arab

omarjongar's picture
omarjongar
Activity Score 90

without closing your eyes, Look into this visual , What did you see ? You see soldiers killing Arab. Who is the terrorist right now ? It's so easy my friend.

Boxey's picture
Boxey
Activity Score 8881

And what else do you see? Arabs terrorizing women. Why didn't you mention that omarjongar? It's so easy, my friend.

luispiter's picture
luispiter
Activity Score 2756

Wowwww I love it

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Illustration is neat, execution reminds me of this kinda

http://www.erzwiss.uni-hamburg.de/Personal/Lohmann/Materialien/capyr.jpg

shahidali's picture
shahidali
Activity Score 4069

Racial discrimination is evident. Why a UN body choose such platform?
The idea of pyramid and tickle down effect is a good idea but used in a wrong way.

shahid

sanidani's picture
sanidani
Activity Score 31

I like it, great idea and also execution,

suggestion: i would have made several posters with different culture representatives, in order not to be take racial discrimination comments.
Good job well done .

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