UNHCR Austria: Matches
You never flee voluntarily.
Nobody chooses to give up everything, to leave their home to go on a long and dangerous journey in order to seek asylum in a foreign land. That decision has been made for them – by others.
Advertising Agency: Reichl und Partner, Vienna, Austria
Creative Director: Radmir Kosma Jedrasiak
Art Directors: Radomir Kosma Jedrasiak, Sylvia Schippany
Copywriter: Mathias Wosner
Photographer: staudingerstelzhammer
Published: January 2009
9 Comments
Hmm, I understand what they're trying to say but I'm pretty sure that most people would voluntarily flee from a burning house. The line just seems a bit off to me.
don't like the tag either, but like the line the idea is there -- copy just needs work.
simple. you dont need the headline.
visual is a house made of burnt matces.
the tag needs to be re written to put the visual in context. would be a much better ad.
You dont need the headline.
Visual is a house made of burnt matces.
The tag needs to be re written to put the visual in context.
Thats all. Would be a much better ad.
The ad was likely translated.
i guess it would have made more sense if someone was lighting the house... and the MOM + KID matchsticks were NOT burnt... anyways, the copy is spoiling the neat visual
Nice, but I think it works better as a fire safety advert, that's what I thought it was about originally
nice work
don't hear at them – great job for asylum