Refugees would like to have the same problems you have.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Hernán Damilano
Art Director: Gustavo Sucri
Copywriter: Francisco Ferro
Illustrators: Daniel Romanos, Gastón Cardozo
Photographer: Matías Posti
GCD: Martín Mercado
Account Manager: Giselle Boyer
Published: October 2009
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27 Comments
humanises the problem and arrests my attention.
wish i'd thought of it first...!
I like the message.
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very thoughtful
they showed me a picture & i laughed
dignity has never been photographed
worth a thousand words. great message.
What's that kid doing in that tree?
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He is hanging with the tree. I really did not notice before you say. lol, funny...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Absolutely fantastic! Kudos to the team.
very strong visual. great headline too!:)
Awesome...very good, congratulations.
had me laughin, then thinking... well done.
Great series of adverts. Well done.
Really really good.
How effective message this campaign has.
Refugees would like to have the same problems you have....
Do we have still any problem after watching this Ad? Great Ad. 10 out of 10
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
This is the only one of the campaign i like! And this is great! UNHCR sometimes do great ads!
Great job. Awesome.
This notion and the line are not new literarily, but to make them an ad campaign is smart thing.
A footnote, isn’t the art too romantic for a tragedy like this?
Still it is a good campaign and Cannes is not far probability IMO.
too bad there no end point in this ad, such as donate or go to www.bla bla, surely make me want to donate good jo
speechless. hats off.
Not feeling it - There is something about the colour manipulation that makes the whole thing feel a little bit too Hollywood photo-filtered / fake... and there is no call to action. What was this ad supposed to make me do? (Besides feel guilty for having my own problems of course.)
uhm... maybe a little late this answer, but anyway... I think the colour filtering is intended to make you see that it's not real, something like a wishful thinking for the refugees... Just what you said, it's FAKE to believe that the refugees just have our same problems, that just having our problems would be a great relief for them...
I like the art direction but i would like to have an explanation to something which has been appreciated so much by everyone. pls explain the msg.
i don't really like it... it looks advertising gimmick for me, really like a "cowboy and indians" feeling, cliché...
very touchable
smart
:::J:::
harsh reality
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~ Quite obviously, I have gathered no moss ! ~
a lot of true here.
and true is one of the best ways to advert.
congrats!
Excellent idea. Great excecution. well done.