UNHCR / ACNUR: Stockings

Refugees would like to have the same problems you have.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Hernán Damilano
Art Director: Gustavo Sucri
Copywriter: Francisco Ferro
Illustrators: Daniel Romanos, Gastón Cardozo
Photographer: Matías Posti
GCD: Martín Mercado
Account Manager: Giselle Boyer
Published: October 2009

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27 comments

pulautikus's picture
pulautikus
118 pencils

humanises the problem and arrests my attention.
wish i'd thought of it first...!

mikeelrapido's picture
mikeelrapido
1929 pencils

I like the message.

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tirthomitro's picture
tirthomitro
2758 pencils

very thoughtful

they showed me a picture & i laughed
dignity has never been photographed

satrianee's picture
satrianee
3748 pencils

worth a thousand words. great message.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

What's that kid doing in that tree?

munirgee's picture
munirgee
454 pencils

He is hanging with the tree. I really did not notice before you say. lol, funny...

LeeHarvey's picture
LeeHarvey
3045 pencils

Absolutely fantastic! Kudos to the team.

billtiyu's picture
billtiyu
27 pencils

very strong visual. great headline too!:)

Marlus Lau's picture
Marlus Lau
1807 pencils

Awesome...very good, congratulations.

Guest's picture
Guest

had me laughin, then thinking... well done.

kgeiger's picture
kgeiger
7102 pencils

Great series of adverts. Well done.

silvi's picture
silvi
4172 pencils

Really really good.

munirgee's picture
munirgee
454 pencils

How effective message this campaign has.
Refugees would like to have the same problems you have....

Do we have still any problem after watching this Ad? Great Ad. 10 out of 10

Lastlab's picture
Lastlab
63 pencils

This is the only one of the campaign i like! And this is great! UNHCR sometimes do great ads!

bompa's picture
bompa
318 pencils

Great job. Awesome.

LeeMoh's picture
LeeMoh
424 pencils

This notion and the line are not new literarily, but to make them an ad campaign is smart thing.

A footnote, isn’t the art too romantic for a tragedy like this?

Still it is a good campaign and Cannes is not far probability IMO.

Guest's picture
Guest

too bad there no end point in this ad, such as donate or go to www.bla bla, surely make me want to donate good jo

bobby666's picture
bobby666
1460 pencils

speechless. hats off.

Guest's picture
Guest

Not feeling it - There is something about the colour manipulation that makes the whole thing feel a little bit too Hollywood photo-filtered / fake... and there is no call to action. What was this ad supposed to make me do? (Besides feel guilty for having my own problems of course.)

Guest's picture
Guest

uhm... maybe a little late this answer, but anyway... I think the colour filtering is intended to make you see that it's not real, something like a wishful thinking for the refugees... Just what you said, it's FAKE to believe that the refugees just have our same problems, that just having our problems would be a great relief for them...

Guest's picture
Guest

I like the art direction but i would like to have an explanation to something which has been appreciated so much by everyone. pls explain the msg.

Guest's picture
Guest

i don't really like it... it looks advertising gimmick for me, really like a "cowboy and indians" feeling, cliché...

ahmed ragheb's picture
ahmed ragheb
297 pencils

very touchable

gmint7's picture
gmint7
2685 pencils

smart

:::J:::

rolling.stone's picture
rolling.stone
2740 pencils

harsh reality

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sold's picture
sold
3219 pencils

a lot of true here.
and true is one of the best ways to advert.
congrats!

thus's picture
thus
95 pencils

Excellent idea. Great excecution. well done.

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