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Comments (54)

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dave78's picture
dave78
Activity Score 40

Nice but the product sucks ;)

popdistortion's picture
popdistortion
Activity Score 1592

Clearly advertising for advertisers but still a nice thought.

ivan's picture
ivan

Aren't all applications use this key combo for undo? Therefore Word using office girls would relate too.

popdistortion's picture
popdistortion
Activity Score 1592

Come to think of it... you're right. My bad. ;)
Still, it's somehow just nice. More as in average.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

what if you use mac? apple + Z?.. I had the same idea before but for shirt. " I wish life has command Z"

Sincerely,
Arnold Santillan
714-206-2459

purplesimon's picture
purplesimon
Activity Score 473

Ivan, sometimes you blow me away with the insight you have.

Kudos to you for spotting this.

I loved the ad, but now you've pointed that out, it surely must win an award. Or should it? I leave it to the panel to decide...

morph's picture
morph
Activity Score 38

It has won an award. GP Print at Dubai Lynx Awards 2007.

Guest's picture
Guest

could you further explain you idea, i don't quite understand what you are referring to, thanks

Mtl Dave's picture
Mtl Dave
Activity Score 274

that's it

kalpesh78's picture
kalpesh78
Activity Score 2578

its a great idea...

ideas....30 minutes nahi toh free.

Sharp's picture
Sharp
Activity Score 216

Why the keyboard connection? What’s the relevance? Can you purchase it online? Seems like a stretch for me. Just an excuse to use an overused visual pun.

Mtl Dave's picture
Mtl Dave
Activity Score 274

that's true

gooshpa00's picture
gooshpa00
Activity Score 10

Only works for Apple-users.

Not a real ad anyway.

Minimum's picture
Minimum
Activity Score 1490

yeah...windows doesn't have a Control key. THINK MAN!
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Fractal Rene's picture
Fractal Rene
Activity Score 65

hmmm... windows has a ctrl key... mac uses the apple/command key.
anyway... its a good ad.

rotten mutton's picture
rotten mutton
Activity Score 57

Agreed... the abovesaid moron must be using some fascinating Vietnamese tin can/bat manure hybrid computer...

Saltsea's picture
Saltsea
Activity Score 321

Great idea.

heemaz's picture
heemaz
Activity Score 8

this is a good idea, but its solely targeted to the advertising jury. I'm positive mature women in there 50-60's aren't really familiar with that shortcut.

ivan's picture
ivan

Don't you think the advertising jury will realize that? Apparently not. It was just awarded with a Grand Prix at Dubai Lynx, which is the Cannes of the Middle East.
http://www.dubailynx.com/winners/index.cfm?category=print&entryType=2

sloppy4's picture
sloppy4
Activity Score 1494

i need to move to dubai

Joe Harris's picture
Joe Harris
Activity Score 176

Hardly at Cannes level Ivan... it would be more accurate to say the Mobius Awards of Dubai

Yokel's picture
Yokel
Activity Score 604

Um, I think you'll find that the core group of purchasers for this product is likely in their 30's. Most women I know over thirty uses or has considered using a product like this. Mature women, on the other hand, have learned to accept their wrinkles.
This ad is spot on!

ivan's picture
ivan

Sounds reasonable.

sloppy4's picture
sloppy4
Activity Score 1494

hackneyed art director masterbation.

my friend had a similar idea in his book literally 10 years ago. and he's a hack.

(command) - s with a tree
(command) - f with a peace symbol
etc, etc, zzz

Tim Weasle's picture
Tim Weasle
Activity Score 72

I think I know that guy. Won a few awards with that ad for the online donations to save the rain forests. Even used the 'apple command' S.

firat's picture
firat
Activity Score 99
Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Even Apple were beaten to that. Have a look in the D&AD Annual from 2004 (the one with the hologram thing on the front). O&M Frankfurt did a book called "The Death of the Mouse" which was designed to teach people all the keyboard shortcuts. They used things like Osama bin Laden for "apple f" and a car wrapped around a tree for "apple z".

leftfield's picture
leftfield
Activity Score 165

It won the grand prix at the Lynx awards.

Whot a joke!!!!!!

No fixed abode's picture
No fixed abode
Activity Score 380

What a pity about those Mac ads. This is a really cool idea. But still, if barcodes can win the titanium you can be fairly sure this will win anyways.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

This must be fake.

Rog's picture
Rog
Activity Score 6082

I don't care if it's a virus!
I like this a lot.
And you very soon realise just how many women will get it.
Lovely thinking... that improves with age.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

happy angel's picture
happy angel
Activity Score 56

nice idea! i like it

snowman's picture
snowman
Activity Score 66

the FORCE is very strong in this ad.

Rog's picture
Rog
Activity Score 6082

explain yourself, you must...

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

sakibafridi's picture
sakibafridi
Activity Score 167

My issue with it is that the target audience for age defying/reversing cream are older women. Older women in the middle east are NOT familiar with the concept of CTRL-Z. Hence office word-using girls aren't necessarily the primary audience. Besides that, it's nice and simple. Nothing will ever beat 'Tock Tick' though.

Rog's picture
Rog
Activity Score 6082

Tock. Tick.
Damn, that's sharp. I hadn't heard/seen that Olay ad.

We've got to think beyond the stereotypical office girl, though.
Few western women would be unfamailiar with computers...
and fewer would be disinterested in the benefit of Olay.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
Activity Score 604

Believe me, the target audience is NOT older women. We're talking the 30-somethings here. And they know Ctrl+Z

Shut Theory's picture
Shut Theory
Activity Score 515

i wanted to forward this to ivan some time ago and didnt know how... thing is, just like some guys already said, the audience is mid aged women (30 something)... although i LOVE the simplicity of this ad, but i must say, its not a matter of not knowing word, or computers, its that ull be amazed the number of computer users that dont use shortcuts at all! i still deal with people who use: menu>edit>copy for ctrl+C, and some still menu>edit>undo... the problem is with "keyboard shortcut mentality" rather than "computer use" but its great to know it won an award, it MUST!

I must add that MAC has a very little market share in the ME, so if anybody knows shortcuts at all, they all know ctrl+Z

http://shut.elmota.com

ivan's picture
ivan

Here is how to send material: http://adsoftheworld.com/contribute

Shut Theory's picture
Shut Theory
Activity Score 515

boy, that was fast :) dont u have a day job? i know about the "track" feature, and this is an opportunity for me to say THANK YOU to whomever came up with this brilliant idea (no, i have never seen it before)

http://shut.elmota.com

Laurent's picture
Laurent
Activity Score 289

i like it. nice thinking.

Piddy's picture
Piddy
Activity Score 82

Just Bitchin

But how did it win this year. I'd seen it some years back? Strange these awards. But nice one, though when I showed it to my wife she couldn't get it. You guys try it at home.

communicator's picture
communicator
Activity Score 28

Simplicity's they key word!!! It rocks!!!!!

Chocolat's picture
Chocolat
Activity Score 288

Sakibafridi, im with u on that one. Nothing to beat the simplicity of tock tick. that was truly awesome.

Sheesh's picture
Sheesh
Activity Score 14

excellent job!!

Disco Munky's picture
Disco Munky
Activity Score 3890

Clever idea, but I have to agree that it might have missed the target audience.

Doin' it for the points

Another People's picture
Another People
Activity Score 107

i use command Z.

R®'s picture
Activity Score 115

so olay designers use IBM???? ;)

Leandro's picture
Leandro
Activity Score 117

for mac users - 10

Tim Weasle's picture
Tim Weasle
Activity Score 72

Client must be dead after seeing all that white space.

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