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UNB (Union National Bank): Hard Working Money

UNB (Union National Bank): Hard Working Money
Your rating: None Average: 7 (66 votes)

Make you Money Work Harder

Advertising Agency: Fortune Promoseven, Abu Dhabi, UAE
Creative Director / Art director / Copywriter: Moh'd Khatib
Published: 2008

33 Comments

Blashyrkh's picture 21230 pencils

Nice artwork.

wearmysocks's picture 1099 pencils
7

Funny!

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Energizer Bunny arrested, charged with battery.

Guest's picture

Beautiful

Guest's picture

very nice creativity...

Guest's picture
10

great idea,,,great execution.

bossman's picture 48 pencils

great visual

Guest's picture

interesting visual
old concept

jai hind's picture 356 pencils

great execution

jai hind
art director

everartz's picture 7590 pencils

good execution, but whats the idea?

| Everartz |

Guest's picture

the idea is to show that UNB make you're money work harder for you by providing a high prophet rate on your savings, I'm pretty sure you you heard the metaphor before "let the money do the work", saw I brought the metaphor to life visually.

So i do agree that the idea is definitely not new, people have always made their money work for them it's called "investment", but quiet honestly I haven't seen it visualized before.

MoKhatib

Guest's picture

i really like the cocept in fact i was working aroud the same thought on a similar direction but while searcing out for infos..i stumble on this.. i had to laugh out..great execution and cool one indeed. muyiwawilliams@yahoo.com

LeeMoh's picture 406 pencils

Go to the Business Section of Magroodi bookshop in City Center Dubai and you will find two books carrying covers of the same idea... one has many currency-designed workers doing constructions and arts... and the other has a currency-designed athletic doing his workout.

Cheers

Guest's picture

where is 2nd shoes ?

Guest's picture

I think the idea clear

Guest's picture

The idea is simple and ok. The illustration is what makes it pleasing. So why has the creative attributed himself with everything and not credited the illustrator. . . ? ?

iT-iS-i's picture 1729 pencils
4

How some of you can say great remains a riddle to me.

:: Put your ears against the ground so i can walk over what you heard::

tamer samy's picture 666 pencils

awesome..

Guest's picture

construction worker is a bad choice for investment, coz it connotes hardship and low income. I visual pan is so forced

silvi's picture 4174 pencils

muy literal

arslan722's picture 83 pencils

Good Execution
not a very very good idea.........

asgeirvisir's picture 16 pencils

Bad execution... I must say... Why is the boot transparent... Where is the second boot? and how do they bend the moneyroll in the thigh on the left?

except for that, I kind of like it :)

-Vísir

Guest's picture

creative head...cheers dude...

kgeiger's picture 6642 pencils

I'm sorry, but I seem to be one of the sceptics here.
Even if I understand the visual [and very literal] analogy, there is also a not-so-distant connection between building & construction and investments. And unfortunately, that industry isn't always such a sure thing – especially in the current economic situation.

rolling.stone's picture 2750 pencils

Good art.

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~ Quite obviously, I have gathered no moss ! ~

rigowurx's picture 15 pencils
9

very nice one ya mohammed

Guest's picture

Hey man

thanks for the comment I appreciate it, do I know you? did work on some project together coz you look so familiar.

Guest's picture

A thief ripping off another thief .....just another scam Ad ..http://is.gd/3CTtD

Guest's picture

hey man,

I'm the guy behind this ad, I just wanted to say that I'm sorry if I offended you in any way "coz u seem very upset calling me a thief n stuff"

Anyway I can assure you that this is the 1st time I see your original ad the one produced 2007, and if you're in the creative industry you should know by now that it gets harder and harder every single second to generate original ideas, that doesnt prevent you from thinking and egenrating ideas, I dont know about you but you seem very keen of the having others come up with ideas and you bad mouth them "it seems that this is your thing"

How's that wroking for you by the way?

Cheers :)
Mo

Blashyrkh's picture 21230 pencils
9

I think your site is a scam guest.... wasting worldwide internet bandwidth.

Guest's picture

The moneyman [articulated] bends over with a cheer.

I think the idea has conveyed.

ilovegreatads's picture 300 pencils

too hard working

pwucel's picture 158 pencils

Got to be clear in the message.. what I can read as per visual; he is proposing, he is begging, he is performing, anyway concept is close!

angieraj's picture 434 pencils
5

Love the concept and the visual, But for a Middle Eastern Bank, why is the man made of Dollars and not Dinars or Dirhams??

Cognito Ergo Sum

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