UN World Food Programme: Child
Advertising Agency: Serviceplan, Germany
Creative Directors: Tim Strathus
Copywriter: Tim Strathus
Art Director: Matthias Mittermüller
Illustrator: Ralph Steadman
Account Supervisors: Christiane Broch, Bianca Bensemann
7 Comments
YES... Something as to change but i dont think that a advertising campaign will resolve this world food problem.(will just help us to feel better) World leaders from poor and rich countries have to find a "new concept" to make people love and care about each other ... do you think this is possible in real life ?
Simple ideas are the best !
Simple answer to a fundamental question: NO!
However, for the people who wants to feel satisfied for 'doing something' these are to be done. Aim is to create 'awareness'. We wish.
hi satrianee, sometimes i wonder if we are really human beings or hypocrite beings. the IMF and World bank offer loans to african nations at high interest rates and with stringent conditions and then when african nations fail to pay back, they negotiate to take raw materials which can be a source of wealth for africans.
concerning this ad, i can see a well fed but diseased person, probably suffering from AIDS.
it feels strongly like a newspaper cartoon.. i think its telling us somehow how stretchable advertising is.. very nice illustration, but i dont know about the content.. coz its always about the governments, if they do something for the starvation then it'll reduce otherwise its all only attempts..
| Everartz |
Like the ad, but unfortunately it will not serve it's purpose, still great ad
The Headline and the body copy is an eye opener. I am not sure about the purpose or the desired result from the ad. But the facts mentioned are intriguing. Good Stuff!
Like it!
"Bright ideas bring better results"