UN Millenium Development Goals: Loudspeaker boy

To beat powerty, we need something loud and strong.
Make your heart beat for the millenium development goals.

Photographer: Giovanni Santarelli (Agent: DV Milano)

Advertising Agency: Grey Worldwide, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci

July 2010


Blashyrkh's picture
32882 pencils

I doubt that kind of speaker will give any beat.

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Guest's picture

Today ONE launched the NO CHILD BORN WITH HIV BY 2015 which should be a cool ad campaign for th MDGs. This campaign will be an intense burst for a week channelled through www.one.org, culminating with the UN Millennium Development Goals Summit next Monday (20-22nd September) in NYC. It is a really entertaining way to show some support! Hopefully it will generate some internet buzz as babies get sent around threatening to ‘Throw the bottle out of the Pram’ or ‘Put us on the naughty step’ unless we show some support. Check it out at
We would immensely appreciate your support by signing the online petition and – if you’re so inspired – to blog about it or share it with your friends by email or on Twitter.
This is a cause that can only be made good with the help of the public. Every name on the petition counts.

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Manola F.

atb2005's picture
13561 pencils

Seriously, what's wrong with Italian advertising?

sloppy4's picture
1494 pencils

i never gave much thought to it either, but ad after ad, year after year, there's a distinct pattern of nonsense coming from italy.
and i thought japan was the most foreign place on the planet for westerners.

Guest's picture

And they went ahead with 4 or 5 same executions! good job Grey. sigh!!!

silvi's picture
4172 pencils

Somebody can translate the copy in spanish? Please???

atb2005's picture
13561 pencils

Use Google Translate. It's very good!

andyStock's picture
666 pencils

Even translated it will still be a shit advert.

Guest's picture

Smells like italian advertising
(in other words: tacky)

Billoughsby's picture
5144 pencils

Missed again.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Don't hate me for it but I do like it =)

andyStock's picture
666 pencils

Are you Italian?

Chris's picture
1985 pencils

Typical Italian print ad ---- beautiful art direction ---- watered down ideas.

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