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Umbro shoes: Hunt

Umbro shoes: Hunt
Your rating: None Average: 8.4 (9 votes)

New revolutionary football shoes.
Power and precision. Umbro

Agency: Aldea, Santiago, Chile
Creative Director: Martin Vinacur
Copywriters: Nicolás Neumann, Felipe Mañalich.
Art director: Rodrigo Vivanco
Photo: Ricardo Salamanca

26 Comments

rikitiki's picture 634 pencils

awesome

JCHS's picture 66 pencils

Nice one

benja's picture 4037 pencils

Good one.

Montenegro75's picture 24 pencils

very

Rusio's picture 326 pencils

nice idea. way too outdoor for soccer shoes, but nice.

Rusio's picture 326 pencils

Ivan, Aldea Santiago it`s from Chile. Not Brazil.
I skipped that info.

ivan's picture

oopps. i'm sorry

Ironite's picture 18 pencils

Not sure about this one, the target audience for Umbro are very stupid... >.<

Text or Visual Context is a matter of prefferance, the same goes for all manners of style

freshman's picture 126 pencils

U're kidding right, Ironite? This one is very nice. Maybe it's exagerated but it brings the product to the other dimension.

liar's picture 390 pencils

it would be better if he hold a rugby ball though

life_joke's picture 103 pencils

football, rugbee ball, cricket ball... BALLS! the ad's near perfect and it's great. PERIOD

Spider's picture 280 pencils

This is a very nice ad!!! Congrat guys!!! By the way, Aldea is an agency from California... It is not from Brazil or Chile.

copycomoelcopi's picture 832 pencils

this one comes from Chile

Adbabel's picture 54 pencils

Simple and Super!

mj's picture 71 pencils

i like it

slim's picture 1047 pencils

Great idea, perfect execution.

washiam's picture 445 pencils

.....I can't get it, pls someone could explain it for me?

frog's picture 50 pencils

precision shooting

microphine's picture 31 pencils

this is just that kind of ad where the characters have seen the ad before, so they act accordingly.

very far fetched ;)

B128's picture 394 pencils

Fantastic!

Have Heart's picture 922 pencils

Lovely stuff. Maybe the dude could look even more like a typical hunter.

Dick Huges's picture 939 pencils

Dick Huges approves this ad.

Justin's picture 176 pencils

Superb art direction.

How is this illustrated effect achieved?

Manu's picture 16 pencils

JUST SEARCH SALAMANCA

Manu's picture 16 pencils

Great ad, funny, and good idea, really nice art direction.
Felicitaciones con patada rockera.... jeje

Corona Raymaker's picture 549 pencils

What's going on with all of you? ^^
This is a good 7 out of 10 for me.
And also there is a (potential) error in logic in it: The guy is still holding a ball under his arm. Why? How many footballs is he carrying around to hunt with them? Can't see anything of the (first) ball, that he must have used to shoot the now falling duck ... And then also he is standing so still, in such a posing gesture - just after kicking the ball so far to kill that bird ^^
To me it's just a little dissonant.

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