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11 comments

reject_subject's picture
reject_subject
209 pencils

I don't get it.....

Davosk's picture
Davosk
4833 pencils

Thought to be extinct but with this new zoom lens you can find them.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's saying that the species thought to be extinct is now known to be endangered thanks to this telescope which spotted it where it hadn't been possible before.

It's quite subtle but I dig the shit out of it.

I think the visual style is bang on for this type of product too. Whammy!

We're going to need more lube.

crazydave's picture
crazydave
114 pencils

I think it's awesome stuff. very fresh. The animal was declared extinct in that year and was found again recently so now it's endangered. brilliant.

kyarajesh's picture
kyarajesh
90 pencils

I love it. it helps you spot thing which u thot were extinct

Wordnerd's picture
Wordnerd
6662 pencils

nice idea! but the execution is not clear enough. why isn't the right one a real bird, since you have rediscovered it whith that great thing?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Actually that wold be cool. I can picture that. It could even be viewed through the lens (like a frame around it)

Nice idea.

We're going to need more lube.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Good point, I agree. I still like the ad though :)

dasgoodads's picture
dasgoodads
101 pencils

Really slick. I love it when advertisers aren't afraid to release a concept that makes their audience sit back and think.

NatalieM's picture
NatalieM
1687 pencils

Hey, this is great. I like it. Art direction is good and it's clever. Though the mechanism has been used before, it totally works here.

theanc's picture
theanc
2778 pencils

This is great. Good concept and solution.

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