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Ultraoptec: Extinct, 1
Advertising Agency: Draftfcb Johannesburg, South Africa
Creative directors: Rob Mclennan, Adam wittert
Art directors/Copywriters: Olivia Tesson, Lawrence Katz
Illustrators: David Jackson, Olivia Tesson
Published: May 2008
Comments
It's very subtle, perhaps too subtle. But I dig it.
I like the bird one better. But who looks for lizards and frogs with a binoculars/telescope(or whatever the thing is called).
It's a spotting scope, it's used for spotting any animal from a hide.
He's got a point though, bird spotting is more commonly associated with telescopes and binoculars.
It definitely wouldn't work with a sea creature though.
yeah man i think it takes a while and i am still wondering if i got it right..
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