Ultra Tide Stain Remover: Mayo

Mayonnaise doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

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13 comments

Kay's picture
Kay
161 pencils

Powerful visual! Great ideas! Really attract me! Well Done!

mrtalented's picture
mrtalented
2175 pencils

i don't think knight is relevant to detergent. and cleaning moyonnaise is not that hard comparing to red wine, ketchup, blood, mud or grease stains. why not make it commando team and terrorists for blood stains?

mowitsch's picture
mowitsch
84 pencils

because it sucks.

i like it how it is, cause at first glace it's a mayonaise stain, at second you can spot the knights and this gives you a feeling, about the chances for a stain . you don't need the logical connection between the figures and the stain, it would be forced then.

great campaign, i like!

addyhoch10's picture
addyhoch10
2592 pencils

the major ingredient is oil so i think mayonnaise stains are quite hard. don't like the terrorists' blood stains thing...

dr_hasan's picture
dr_hasan
18 pencils

really it's great

Chris's picture
Chris
1987 pencils

thid is wicked, cool.

kalpesh78's picture
kalpesh78
2580 pencils

ideas....30 minutes nahi toh free.

TopJeff's picture
TopJeff
479 pencils

Great concept for the whole campaign!

Jeff

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A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thats great!

It's like the end of Return of the King where the good guys are surrounded.

Great.

-----------------------------
It's only an ad.

tiny_wordz's picture
tiny_wordz
325 pencils

THIS IS SPARTA!!!! LONG LIVE MAYO!!!

Vetinari's picture
Vetinari
110 pencils

you whore.
i was just going to post "TONIGHT THEY DINE IN HELL"
which is relevant on a whole new level because it's a food/condiment.

and you got there first ):

antigo's picture
antigo
30 pencils

This is an AWESOME AD!

What brillant art direction! What amazing and non-obvious concept!

You deserved that Grand Prix! Congratulations!

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