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Ultra thin

Published/Aired: 
December 2007

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Description: 
Advertising Agency:

Creative Director:

Copywriters:

Art Director: ,

Jr. Art Director: Daniel Senitschnig

Account Director: Carola Krempler-Hurnaus

Comments (47)

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Highest Rated

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

publicidad reciclada ¬¬
ya habia visto uno asi de durex hace un par de años mas o menos...

novtam's picture
novtam
Activity Score 4

nice work

Corbeen's picture
Corbeen
Activity Score 1093

very good. winner

Tinglow's picture
Tinglow
Activity Score 614

Cannes-prospect

It comes just like that!

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

I dont know Cannes, but it´s a good piece.

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

done done done

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

ya seriously dude, i know it makes you sound smart by saying how it's been done but give us a link or at least tell us how it's been done before.

Alex4444's picture
Alex4444
Activity Score 67

Excellent lighting. Great idea if you run out of soap.

Muela's picture
Muela
Activity Score 126

Please Cartman show us the "done donde done"

Andal's picture
Andal
Activity Score 863

I can't prove it but i know it's done.
I've seen this somewhere else time ago,
maybe is the same one.
__________________________
Smart and Funny Signature.

_______________
It's so easy to critic.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

It seems like an idea that someone must have thought of already... but until someone can prove it, this is awesome.

Ad_dict's picture
Ad_dict
Activity Score 71

The highlight looks little odd.

Good one

addickdas's picture
addickdas
Activity Score 26

really now? how would you know? the condom is fine by me. the work is also good

王宏伟's picture
王宏伟
Activity Score 42

呵呵~~不错,喜欢~~但也很容易破裂~~

Frank Zhao's picture
Frank Zhao
Activity Score 56

我同意,难道只有中国人这么想?

KerryChild's picture
KerryChild
Activity Score 183

我同意

L.J.L.Lola's picture
L.J.L.Lola
Activity Score 4

nice...

raghuram220's picture
raghuram220
Activity Score 23

great wrk

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..good work

..

everartz's picture
everartz
Activity Score 7609

and cannes material...
--
Everartz

| Everartz |

JohnsonPaul's picture
JohnsonPaul
Activity Score 164

Excellent lighting.
Great idea

juliangray's picture
juliangray
Activity Score 987

im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them.

im sorry, but i cant like something that gives me a negative image of the product.

jingwei's picture
jingwei
Activity Score 150

I agree.
chinese guys above seemed to think so too.

Olafski001's picture
Olafski001
Activity Score 1193

you're exagerating juliangray
this is just a very nice, attractive and very clear way to say it's thin
i like it

juliangray's picture
juliangray
Activity Score 987

im sorry but i cant exagerate a feeling. A thought can be overdone. But certainly not the sensation of insecureness that this ad gave me.

Dont get me wrong its a good idea, but there is some problems towards what i said. Ultra Thin condoms, have to provide the "as wearing nothing" message without compromising their safety. This ad does the first admirably well but fails in the second.

Tinglow's picture
Tinglow
Activity Score 614

Valid point.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Great work, well done.

misterham's picture
misterham
Activity Score 25

Nice exaggeration. Maybe cannes… maybe not.

Mr

Leonardisimo's picture
Leonardisimo
Activity Score 40

I agree with Cartman, this has been done. There is a campaing of girls blowing up bubbles that looks like condoms. I'm sure of it, I don't have the time to search for them, but maybe somebody remember the brand and could post it.

rocketman's picture
rocketman
Activity Score 385

Yes, i remember that campaign, it was out a few years ago. It won something, maybe New York Festivals or Epica, can't remember, but it definitely exists, the very same idea, just with a model blowing into the bubble maker. even the copy was exactly the same, word by word.

adrianapr's picture
adrianapr
Activity Score 1238

is leonardisimo talking about the campaign that was published here a few days ago?... it's on page 5 now. it's the girls blowing the condom like chewing gum. BUT... that was also a "remake" of the TV ad from argentina (the link is there too).
the one you're saying is exactly bubbles, right?... i don't remember but i believe you.
if it's done, too bad, cause i think it's a grrrrreat piece.

B U T...

i have to say juliangray has a point with the bubble bursting thing... he likes the ad but it gave him a sense of not being protected... which is not good for a product.

rocketman's picture
rocketman
Activity Score 385

i agree, it's a great idea, but unfortunately it's been done, exactly the same, even the copy (not the one with the chewing gum bubbles, one with a bubble maker just like this one). i have it in some annual, will look for it and post it for ya.

m í t i c o's picture
m í t i c o
Activity Score 676

This idea has already been used for several years ago

primo_susto's picture
primo_susto
Activity Score 440

verty good concept, but, makes me feel scare about my healt :)

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Personally, I like the "fingerprint" ad better.
I like the simplicity and the playfulness of this piece, but the other one felt more convincing in its message. It was more a product demo piece, whereas this is just a visual metaphor...

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

publicidad reciclada ¬¬
ya habia visto uno asi de durex hace un par de años mas o menos...

monicamexico's picture
monicamexico
Activity Score 830

Sweet. I love it. Hope it hasn't been done before!

juliongl's picture
juliongl
Activity Score 26

Excellent idea, i like a lot. but the black background make it too serious for the concept (a bubble maker is fun) think about it.

leon1d's picture
leon1d
Activity Score 56
Davosk's picture
Davosk
Activity Score 4815

Yep, seen that. This one Golden Drum 2007.

Bianconiglio's picture
Bianconiglio
Activity Score 406

I don't like condoms. I don't use condoms.

joeBk's picture
joeBk
Activity Score 85

Good job

Mr.Top's picture
Mr.Top
Activity Score 728

ZZZZZZzzzzzzz.......

carlo's picture
carlo
Activity Score 163

clear and precise... great imaging as well.

_____

Because great designs need no further explanation.

AmyLee's picture
AmyLee
Activity Score 12

STUNNING, great work!

hey man's picture
hey man
Activity Score 4

it's been done! and it's been done better, for Trojan condoms.
shortlisted in Cannes even.

sorry folks

http://mr.tod4o.googlepages.com/condoms1.jpg

Corbeen's picture
Corbeen
Activity Score 1093

tell this to the jurry of Golden Drum , they gave Grand Prix for this ad.

rabybaby's picture
rabybaby
Activity Score 20

I like... good way to show the point. con grates

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