Ultima II: Umbrella

Ultima II: Umbrella

Waterproof mascara.

Advertising Agency: Altraforma , Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Albert Bernal, Sandra Ley
Copywriter: Toni Tugores
Photographer: Jorge Restrepo
Published: March 2008

Your rating: None Average: 4.2 (13 votes)

Comments

Submitted by djakuza on Wed, 2008-05-14 05:04.

???

eugenius's picture
Submitted by eugenius on Wed, 2008-05-14 05:38.

Umbrella... cool but nowhere.

Submitted by jorj on Wed, 2008-05-14 06:33.

yes nice, and art direction too

Submitted by iswanda82 on Wed, 2008-05-14 06:44.

nice... it's a waterproof mascara right?
get it rightaway.....

Submitted by phoamcor on Wed, 2008-05-14 07:32.

smart

Olafski001's picture
Submitted by Olafski001 on Wed, 2008-05-14 08:46.

i think this is stupid

- Here I should have written something smarter -

illustr8r's picture
Submitted by illustr8r on Wed, 2008-05-14 09:39.

Lame

Art is the proper task of life

Kevin Calero
kevincalero.com

Submitted by theanc on Wed, 2008-05-14 10:46.

It doesn't work for me.

http://augustocorreia.carbonmade.com

Submitted by harshik suraiya on Wed, 2008-05-14 13:03.

ya. ??

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by harshik suraiya on Wed, 2008-05-14 13:03.

ya. ??

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by harshik suraiya on Wed, 2008-05-14 13:05.

sorry for posting it 2 times "my net connection":)

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by getconnected2001 on Wed, 2008-05-14 15:12.

Its coming out clearly because of being written with a title...." Ultima II: Umbrella".
Might be tough for the end users to correlate the mascara as umbrella.

Indian Ads Update!
http://indianadsblog.blogspot.com/
Amit Singh

Submitted by Cruiser on Wed, 2008-05-14 15:22.

a bit of a yawn...next

Submitted by apseudobeing on Wed, 2008-05-14 21:24.

tough crowd. i like it. campaignable? can we get a few more executions in here?

Submitted by Malala on Thu, 2008-05-15 07:53.

mascara can use as an umbrella?

salvarredy's picture
Submitted by salvarredy on Thu, 2008-05-15 13:03.

Me gusta, y la foto me encanta,
pero creo que le falto un poco mas de exageración en el retoque con la lluvia, para que sea mas claro,
a prueba de tontos.

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva