Waterproof mascara.
Advertising Agency: Altraforma , Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Albert Bernal, Sandra Ley
Copywriter: Toni Tugores
Photographer: Jorge Restrepo
Published: March 2008
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13 Comments
???
Umbrella... cool but nowhere.
yes nice, and art direction too
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nice... it's a waterproof mascara right?
get it rightaway.....
smart
i think this is stupid
Lame
Art is the proper task of life
Kevin Calero
kevincalero.com
It doesn't work for me.
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Its coming out clearly because of being written with a title...." Ultima II: Umbrella".
Might be tough for the end users to correlate the mascara as umbrella.
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Amit Singh
a bit of a yawn...next
tough crowd. i like it. campaignable? can we get a few more executions in here?
mascara can use as an umbrella?
Me gusta, y la foto me encanta,
pero creo que le falto un poco mas de exageración en el retoque con la lluvia, para que sea mas claro,
a prueba de tontos.
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