Ads of the World A Graphics.com site

Ultima II: Eyelash vision, 1

Ultima II: Eyelash vision, 1
Your rating: None Average: 3.1 (10 votes)

Look at the world with new eyes.
The most advanced technology to serve beauty.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Digital Retouching: Arnau Anglada
Published: March 2008

Comments

everartz's picture 5352 pencils

headline is not needed.. the visual is extremely clear... art is amazing
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Pedro Paes's picture 217 pencils

the intention was good

www.labomboneracriativa.blogspot.com

creativebomb's picture 123 pencils

not bad!

monicamexico's picture 832 pencils

These don't really make sense. We don't see our own eyelashes like that - they're blurry and curved. Besides, having one idea twice does not make a campaign.

Almakos's picture 459 pencils

they make sense because ultima will make lashes loooooooooooong 8)

Rachel.Mann's picture 452 pencils

This is stupid. One is not capable of seeing their own eyelashes.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

ivan's picture

Most ads are unreal. I'm not defending this ad, just stating the obvious.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!