Ultima II: Eyelash vision, 1

Look at the world with new eyes.
The most advanced technology to serve beauty.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Digital Retouching: Arnau Anglada
Published: March 2008

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6 comments

everartz's picture
everartz
7613 pencils

headline is not needed.. the visual is extremely clear... art is amazing
--
Everartz

| Everartz |

Lip's picture
Lip
234 pencils

the intention was good

www.labomboneracriativa.blogspot.com

iamcreative's picture
iamcreative
262 pencils

not bad!

monicamexico's picture
monicamexico
830 pencils

These don't really make sense. We don't see our own eyelashes like that - they're blurry and curved. Besides, having one idea twice does not make a campaign.

Rachel.Mann's picture
Rachel.Mann
450 pencils

This is stupid. One is not capable of seeing their own eyelashes.

ivan's picture
ivan

Most ads are unreal. I'm not defending this ad, just stating the obvious.

Ivan Raszl, admin of AotW

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