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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Ultima II: Eyelash vision, 1
Look at the world with new eyes.
The most advanced technology to serve beauty.
Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Digital Retouching: Arnau Anglada
Published: March 2008
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Comments
headline is not needed.. the visual is extremely clear... art is amazing
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Everartz
the intention was good
www.labomboneracriativa.blogspot.com
not bad!
These don't really make sense. We don't see our own eyelashes like that - they're blurry and curved. Besides, having one idea twice does not make a campaign.
they make sense because ultima will make lashes loooooooooooong 8)
Go Younha!!!
This is stupid. One is not capable of seeing their own eyelashes.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Most ads are unreal. I'm not defending this ad, just stating the obvious.