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Eyelash vision, 1

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by Altraforma, Spain for Ultima, within the category: Health.

Look at the world with new eyes.
The most advanced technology to serve beauty.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Digital Retouching: Arnau Anglada

Comments (6)

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everartz's picture
everartz
Activity Score 7609

headline is not needed.. the visual is extremely clear... art is amazing
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Everartz

| everartz |

Lip's picture
Lip
Activity Score 234

the intention was good

www.labomboneracriativa.blogspot.com

iamcreative's picture
iamcreative
Activity Score 262

not bad!

monicamexico's picture
monicamexico
Activity Score 830

These don't really make sense. We don't see our own eyelashes like that - they're blurry and curved. Besides, having one idea twice does not make a campaign.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

This is stupid. One is not capable of seeing their own eyelashes.

ivan's picture
ivan

Most ads are unreal. I'm not defending this ad, just stating the obvious.

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