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Published/Aired: 
November 2012
Description: 

Update: This work turned out to be fake. And creators of the print apologize to UIA.

Make the world closer

Advertising Agency: kaFe, Kiev, Ukraine
Creative Director: Aleksandr Bozhko
Art Director: Igor Dzhemesiuk
Copywriter: Aleksandr Bozhko
Illustrator: Antonina Aleksandrova

Comments (23)

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Highest Rated

lixsmk1's picture
lixsmk1
Activity Score 79

wow...what an amazing ad...love it

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hmmm - I get it, but anyone remember this? Just thought of that instantly. Of course, don't flame - it's different - but with a coincidental similarity.

http://adsoftheworld.com/media/print/fedex_statue_of_sugarloaf

mr.x's picture
mr.x
Activity Score 998

Same same but different or different but same same. Definitely the same!

Andrej Troha's picture
Andrej Troha
Activity Score 613

Brilliant! Provocative and with a grain of salt.

henito's picture
henito
Activity Score 560

a little different. still done idea-wise.

Rt_solo91's picture
Rt_solo91
Activity Score 119

eh this campaign is a little risqué, that said i love that they took this rout.

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing new on it, and concept very used.

Phiinter's picture
Phiinter
Activity Score 20

This is just wrong and too sensitive.

alausa's picture
alausa
Activity Score 1420

Fantastic illustration.
Antonina, I can learn a thing or two from you.

Klara K.'s picture
Klara K.
Activity Score 3343

Cheap and overused.

mrpetruccio's picture
mrpetruccio
Activity Score 2

UAI sad what they have nothing common with this print

wave's picture
wave
Activity Score 464

like

Kerninglife's picture
Kerninglife
Activity Score 162

The FEDEX ad may use the same statues but they are completely different ads style wise. I think it's almost impossible to make ads that aren't similar to others in some way shape or form.

Frabit's picture
Frabit
Activity Score 6

its totaly diffrent ;)

Shawali's picture
Shawali
Activity Score 8442

Fake or not, this is really cool.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

work and copy's picture
work and copy
Activity Score 509

I laughed.

The image is dumb and sexy, the copy brings it together; combined, this leaves a good taste in my mouth.

kleenex's picture
kleenex
Activity Score 43397

The art is the only good thing.

piv's picture
piv
Activity Score 2
Picky1's picture
Picky1
Activity Score 236

Old idea, badly done. Poor art, really.

Jydekris's picture
Jydekris
Activity Score 4

Ethical boundaries are important

lixsmk1's picture
lixsmk1
Activity Score 79

wow...what an amazing ad...love it

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