Uhu Super Glue: Rugby

Super strong Glue

Advertising School: CSM, London, UK
Creative: Kwan Hee Cho
Published: June 2012

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10 comments

osotnik's picture
osotnik
50 pencils

Looks very familiar. We had almost the same idea for UHU glue: http://hiretheselegs.com/uhu.html

yeniv's picture
yeniv
294 pencils

Osotnik, I think you may be confusing having the same product benefit with the same idea.

Both ads communicate the product "sticks things back together", but in very different ways.

DilipRevar's picture
DilipRevar
264 pencils

Concept is good but Execution and Photoshop is weak -
1 - Lines are overlapping the table, case and also to the wall.
2 - Perspective of lines is not perfect.
3 - The number (50) from right side is also overlapping.

TexasH's picture
TexasH
357 pencils

Sorry. Zero insight. I don't like it.
And the one with the runaway isn't clear.

bate_palmas's picture
bate_palmas
1481 pencils

I hate it when this happens. I dont get it. Anyone?

TexasH's picture
TexasH
357 pencils

Museums (fragile stuffs) shown as potential playgrounds (race,football, soccer).

bate_palmas's picture
bate_palmas
1481 pencils

Thanks man!

Doesnt really work then. Because it says nothing about glass protection, which is more likely something necessary here

kleenex's picture
kleenex
22828 pencils

interesting concept.

lemonAd's picture
lemonAd
268 pencils

Too easy. But I suppose it's effective

Lazarus's picture
Lazarus
1490 pencils

I guess if you're going to play ball inside a museum, it works.

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