Ugly Mug Coffee: Every morning
Advertising Agency: Young & Laramore, Indianapolis, USA
Creative Director: Charlie Hopper
Art Director: Trevor Williams
Copywriter: Bryan Judkins
Designer: Yee-Haw Industries
Photographers: Harold Lee Miller, Gary Sparks
Published: January 2008
Comments
passingest?, I'm going to have to use that in a sentence this week.
-BTW, great copy!
Great job on the campaign.
Love the copy. This guy should write dialogue for a film.
I get where the type treatment needed emulate the text on the packaging, (and with that in mind, I like how ithe look fits the brand name Ugly Mug) but it could have benefitted from a little creative license by tweaking the typography a few notches up from the source material.
If I ever see these in the grocery store, I WILL remember the brand and want one. Except of course, Iive halfway around the world...
Love them all. Copy and art. Love them...
Oh: couldn't agree more with Psycho Pirate.
=\ I spit my coffee out reading this from laughter
~~~
Shana
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