Ugly Mug Coffee: Every morning

Advertising Agency: Young & Laramore, Indianapolis, USA
Creative Director: Charlie Hopper
Art Director: Trevor Williams
Copywriter: Bryan Judkins
Designer: Yee-Haw Industries
Photographers: Harold Lee Miller, Gary Sparks
Published: January 2008

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Crisp One's picture
Crisp One
2007 pencils

passingest?, I'm going to have to use that in a sentence this week.

-BTW, great copy!

Psycho Pirate's picture
Psycho Pirate
65 pencils

Great job on the campaign.

Love the copy. This guy should write dialogue for a film.

I get where the type treatment needed emulate the text on the packaging, (and with that in mind, I like how ithe look fits the brand name Ugly Mug) but it could have benefitted from a little creative license by tweaking the typography a few notches up from the source material.

If I ever see these in the grocery store, I WILL remember the brand and want one. Except of course, Iive halfway around the world...

McGrot's picture
89 pencils

Love them all. Copy and art. Love them...

Oh: couldn't agree more with Psycho Pirate.

shana's picture
12 pencils

=\ I spit my coffee out reading this from laughter

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