Ubisoft MyWord Coach: Carrie

My Word Coach is the fun new game that improves your vocabulary. And when you have a larger vocabulary, you have a better chance of getting what you want.
Knowing the right words makes all the difference.

Advertising Agency: Moses Anshell, Phoenix, USA
Creative Director: Louie Moses, David Leibowitz
Art Director: Mike Wegener
Copywriter: Jason Hackett
Photographer: Perry La Fine
Published: October 2007

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4 comments

Rachel.Mann's picture
Rachel.Mann
450 pencils

What, you couldn't think of a third adjective?? lol. Sorry, me no likey. Though you did a good job of catering to females with the shoes/pink WordCoach. Is there really a pink one?

...

And isn't this just like any other electronic dictionary/thesaurus? What makes it special?

adrianapr's picture
adrianapr
1238 pencils

wtf?.... why is this any interesting??? so plain, so literal, so first idea.
And oh, let's put the formula "Carrie + shoes" to make it a little better.

Lost in the copy is what (maybe) could have been something: larger vocabulary = more chances to get what you want. Show that in an interesting way!

or even carries's mom idea (larger paycheck) would've been (maybe) more convincing.

coronam's picture
coronam
162 pencils

i don't care for the fill-in-the-blank format. sorry.

flush daniel toilet's picture
flush daniel toilet
12 pencils

Flush it

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