TXT TO 411
Pharmacy at Quito
Ubikalo 411.
The mobile phone telephone book.
Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Pablo Medina, Silvio Maldonado
Art Directors: María Bissio, Silvio Maldonado
Copywriters: Federico Petersen, Pablo Medina
3d: Aparato Post
Published: May 2010
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9 Comments
Don't really like the art direction here. It doesn't look like any mobile phone I've seen in this century...
I don't like this ad
LOOKS OLD AND DATED:-(
commenting just to gather more pencils:-)
antic.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
guys look at it from the consumers point of view. its nice
very bad art direction........completely forcing.......shouldn't upload in AOT...sorry guyz..had to be tough!
Tanvir Hassan
wHY THE PILLS IN THE FLOOR?
It's cute and clever, the entire campaign taken as a whole. 'Doesn't matter how much it looks like any cell phone you see now, because if it did look just like one, would you spot the joke? No. Not at all. Then, there'd be people here to complain about it being too subtle a read.
Notching back the critic in you, the better to let the artist in you see, is not a bad idea, friends.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
blah!
www.tytpol.com