Ubikalo 411: Pharmacy

TXT TO 411
Pharmacy at Quito
Ubikalo 411.
The mobile phone telephone book.

Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Pablo Medina, Silvio Maldonado
Art Directors: María Bissio, Silvio Maldonado
Copywriters: Federico Petersen, Pablo Medina
3d: Aparato Post
Published: May 2010

10 comments

cpaige88's picture
cpaige88
170 pencils

Don't really like the art direction here. It doesn't look like any mobile phone I've seen in this century...

tina's picture
tina
6 pencils

I don't like this ad

Jupiter's picture
Jupiter
547 pencils

LOOKS OLD AND DATED:-(

commenting just to gather more pencils:-)

paumarques's picture
paumarques
1314 pencils

antic.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

guys look at it from the consumers point of view. its nice

tanvir raju's picture
tanvir raju
56 pencils

very bad art direction........completely forcing.......shouldn't upload in AOT...sorry guyz..had to be tough!

Tanvir Hassan

silvi's picture
silvi
4172 pencils

wHY THE PILLS IN THE FLOOR?

Billoughsby's picture
Billoughsby
5091 pencils

It's cute and clever, the entire campaign taken as a whole. 'Doesn't matter how much it looks like any cell phone you see now, because if it did look just like one, would you spot the joke? No. Not at all. Then, there'd be people here to complain about it being too subtle a read.

Notching back the critic in you, the better to let the artist in you see, is not a bad idea, friends.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tytpol's picture
tytpol
776 pencils

blah!

54NN's picture
54NN
115 pencils

Ecuador ?

54NN

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