UBank: Scribble

Develop a habit that actually rewards you.
A savings habit.

Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Scott Dettrick
Copywriters: Damian Fitzgerald, Justin Ruben
Group Content Director: Carolyn Contois
Strategic Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Content Director: Eve Woolfson
Content Manager: Naomi Iland
Designer: Erwin Santoso
Print Producer: Chris Benson
Photographer: Penny Clay
Producer: Adrian Appel
Art Buyer: Alice Quiddington
Retoucher: Jason Riddel

1 comment

Boxey's picture
Boxey
8885 pencils

The pen and straw ads make sense because those habits don't reward you. Drawing, however, can set you up for a career where drinking coffee can lead to rewarding creative brilliance.

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