Tzabar Travel Agency: Roger Waters in Paris

Roger Waters
Live in Paris
3 nights + concert
Monday 30 May 2011

Advertising Agency: ACW Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Amir Ariely, Shani Gershi, Ida Markovits Twig
Copywriter: Amir Ariely
Art Director: Karin Gross
Digital Artist: Aviram Kori
Account Manager: Dani Brande
Account Supervisor: Helit Saad
Account Executive: Patricia Romero


Happy Housewife's picture
Happy Housewife
45 pencils

Fans get it.

Stay hungry. Stay foolish.

bj-71's picture
117 pencils

Make me smile yet not buying.

copycopycopy's picture
148 pencils

I would go to this concert if all it said was "Roger Waters in Paris" in plain white sheet. I don't think you need a "convincing" ad for people to attend the greatest show on earth hehe

Duvidl's picture
62 pencils

Yeah, it's something for fans, alright. But it's pretty clever nonetheless.

thedesignaddict's picture
5411 pencils

It's a great idea for fans. Others won't get it (but who cares). My only criticism is that the photoshop is lame.

Boxey's picture
8881 pencils

I'm not a fan, and saw Pink Floyd in this immediately.

thedesignaddict's picture
5411 pencils

Good for you! Many won't.

luispiter's picture
2756 pencils

i like it... i love

picopalqlea's picture
999 pencils

clever thought, very, VERY bad art directed.

manumartin5's picture
1196 pencils

i don't know what is it all about. but i loved the idea.

exithigh's picture
86 pencils

very very bad art direction. Execution should compliment good ideas turning them into extraordinary work. I'm very disappointed with how this one turns out to be (as i'm a fan). What a shame!!!

ronstr's picture
140 pencils

love the concept, but agree with copycopycopy

Prime83's picture
497 pencils
Glut's picture
3937 pencils

That´s the point, a smile. Fans will go even with a "Roger Waters in Paris" in plain white sheet.

chinaski's picture
951 pencils

An ad is targeted at a group of people. I don't care if people who don't know Pink Floyd get this ad or not. I'm talking to Pink Floyd fans. They can understand and appreciate this. That's what I care.

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