Agency Network: 
April 2011

Print advertisment created by Y&R, Argentina for TyC Sports, within the category: Media.

TyC Sports and the codes

Advertising Agency: Y&R, Buenos Aires, Argentina
Creative Directors: Diego Tuya, Darío Rial
Art Director: Gonzalo Fernández
Copywriter: Juan Galardi
Illustrators: Diego Salas, Gonzalo Fernández
Photographer: El Negro Pizzorno
Executive Creative Director: Martín Mercado
Retouchers: Gastón Cardozo, Daniel Romanos
Model: Hernán y Ale

Comments (8)

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Ceballos's picture
Activity Score 621

Can you explain?

serendipity_seeker's picture
Activity Score 3

yes actually, could you please explain

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Correct me if I'm wrong, but I think they're in a "lock".
I'm not sure if I'm getting the joke here...

abake's picture
Activity Score 1264

Must be an argentinian thing...

francasais's picture
Activity Score 2

Hi. After fighting and punching each other, when the fight is over... they give a hug in the middle, showing that they had a GOOD FIGHT.... is the same when soccer players hug after a match... here in Argentina, congratulating the rival after the match, you show that you have Codes. (codigos)

ZEH's picture
Activity Score 2

I think the advertising should be less global. Global sucks. I blame Ad Festivals and the "global" agencies for that. In my opinion they destroy advertising. They make everything look the same. Thats why many people here do not understand a simple and good campaign like this one.

Mytwocents's picture
Activity Score 285

I think of rocky when I look at it. I might be too global for this ad. Adrian!!!!

NADD's picture
Activity Score 82

ok after reading the explanation i like it