TyC Sports: Codes

TyC Sports and the codes

Advertising Agency: Y&R, Buenos Aires, Argentina
Creative Directors: Diego Tuya, Darío Rial
Art Director: Gonzalo Fernández
Copywriter: Juan Galardi
Illustrators: Diego Salas, Gonzalo Fernández
Photographer: El Negro Pizzorno
Executive Creative Director: Martín Mercado
Retouchers: Gastón Cardozo, Daniel Romanos
Model: Hernán y Ale

April 2011


Ceballos's picture
621 pencils

Can you explain?

serendipity_seeker's picture
3 pencils

yes actually, could you please explain

Nike Diesel's picture
Nike Diesel
13431 pencils

Correct me if I'm wrong, but I think they're in a "lock".
I'm not sure if I'm getting the joke here...

abake's picture
1264 pencils

Must be an argentinian thing...

francasais's picture
2 pencils

Hi. After fighting and punching each other, when the fight is over... they give a hug in the middle, showing that they had a GOOD FIGHT.... is the same when soccer players hug after a match... here in Argentina, congratulating the rival after the match, you show that you have Codes. (codigos)

ZEH's picture
2 pencils

I think the advertising should be less global. Global sucks. I blame Ad Festivals and the "global" agencies for that. In my opinion they destroy advertising. They make everything look the same. Thats why many people here do not understand a simple and good campaign like this one.

Mytwocents's picture
285 pencils

I think of rocky when I look at it. I might be too global for this ad. Adrian!!!!

NADD's picture
82 pencils

ok after reading the explanation i like it


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